Monthly Archives: August 2009

Promotion, Publicity & Procrastination

Pee-ew! It sure stinks when you’ve worked so hard to write the absolute best book you can and it fails. You’ve sought mentors in your genre. You’ve created a team of trusted readers (beyond your friends and family) to help tweak plot and character development to make it perfect. You’ve found the right agent or publisher. You’ve chosen the route to your readers. You’re committed to your publishing vehicle of choice and have researched it well. Whether traditional publishing, vanity press, indie press, small press, self-publication, joint-publication, POD or e-publication; you’ve done all the homework and it’s perfect for your book. After all, we writers are in a blessed time and there are so many wonderful options these days.   

But … oh-oh … nothing or very few books sell. So, what happened? 

The three ‘P’s, that’s where something went wrong.  Promotion, Publicity and Procrastination. 

We writers are basically solitary creatures living inside our imaginations and moving with the impetus to tell our stories. Some, like me, hate to even leave the house. Out there is the black hole. Out there are distractions and time sucking activities that steal away our precious writing time. But our prospective readers are out there, so what’s a writer to do? 

Let’s take these ‘P’s one at a time and explore them. 

Promotion. Trust me, I’ve been in PR, marketing and promotions most of my professional life and this is a ‘P’ you simply can’t ignore. I’ve seen it happen in every industry, not just the business of being a writer. It goes back to the basics of being a professional. 

The basics are the basics and these principals have been vital since the cavemen convinced each other to trade shells and feathers for goods and services. If you don’t tell someone you’re an expert at something, how will they know? If you don’t show them your skill, how can they decide they want it? If you don’t promote … you basically don’t exist. 

Promotion is vital and it’s vital early. As writers, we’re all told to have a web presence. I have heard several people tell me that yes, they have a website for their book but it’s basically static. Not good. You MUST update your site often, just like your blog. Granted, a blog may receive far more self gratification through responses and viewer numbers, but don’t confuse numbers with creating awareness. Your site is where your creative juices get to really shine. 

Update it at least once a month, more if possible with anything that works. If you write literary novels, add a page that can feature your research techniques. Fantasy? Explore fantasy through the ages. Update information as to where you are on your next book, or how to buy your current book. List where you will be showing or signing your book and what events you’ll be attending. Do small pieces on your characters. Be sure to put sample chapters up; more than a small excerpt. Some publicists recommend as many as five chapters to hook your visitors. Make sure you have a ‘contact the author’ button so visitors can communicate with you. 

Your website should NEVER be stagnant. It needs to be a living, breathing sales entity AND you need to tell as many people as possible that there’s something new to see there. 

Another promotional tool is social networking to shout out your accomplishments, but always remember that social networking loses its power when all the viewers see is you trying to sell your book. Be a person, make some friends, have some fun and your new found circle will be interested in knowing more. 

Find other venues to promote yourself and your work. Step outside the box. Find other websites to become visible on. Share excerpts with other authors. Look for other authors to promote when you tweet or blog or update your own site. Friends help friends. It’s a basic key to good promotion. 

When do you start all this? Here’s the kicker, you should have started when you got the idea to write a book. Honest. When an agent or publisher is interested in you, the first thing he or she does is goggle your name. When was the last time you googled yourself? It might be a good time to check your online presence by taking a look. If you have little or no presence, no matter how great your book is, you may discover that not only is an agent or publisher less willing to look at you seriously … but so are prospective buyers for your book. They just don’t know you exist and it’s your job to tell them. 

Publicity. Again, let’s talk about basics. You have a product. It’s not performing well. What do you do? It’s like a failing baseball team who finds themselves in last place far into the season. The only thing that could be causing this is a failure to perform the basics well. A smart manager knows it’s in the fielding, team dynamics, ball handling or attitude. He shifts the line-up and schedules more practice. He has his coaches work with the pitchers and he takes a look at the farm team for possible replacement options. He eliminates what doesn’t work for techniques and players that do work. 

Hope is never a good strategy. Just because your book is published and available does not … ever (unless you’re Dan Brown or Charlaine Harris) … mean it will simply sell. Promotion and Publicity are hand in hand tools and must be used in tandem. Needless to say, if you haven’t promoted the fact that you are a writer with a book for sale … publicity will not work as well. 

Publicity requires a ground floor on which to build. If you’ve adequately promoted yourself, you can get those platform slats and two by fours and start building. Publicity is the cannon explosion in Beethoven’s fifth. It’s the panicle of the build-up. 

And like promotion, it has to start early. Like promotion it has to be creative and be targeted, well thought out and rooted in the basics to help you succeed. Publicity isn’t just a press release; it’s a well crafted, exciting and interesting press release. Publicity isn’t one press release; it’s a well planned series of press releases that feed the media excitement a bite at a time. Publicity is creating the thrill for your upcoming book. It’s laying the groundwork for speaking or book signing events. It’s telling the world what you have and making them salivate to read it. 

A press release is designed to inform the media, but it works for so much more. Make sure you send your press release to every friend, relative and business associate you know. They need to be aware of your upcoming launch too. Sending them a press release makes them feel important and, you’ll be surprised how many friends will take that release to the nearest book store and ask the manager to carry the book. 

Publicity is about planning your exposure carefully and building the momentum … and it has to happen BEFORE the book hits the shelves. Done correctly, you may find yourself scheduled for live interviews or written up in magazines and newspapers. If you’re super lucky, these events will be scheduled for immediately after your book is released. Done right, the promotion/publicity double team is unbeatable. 

If you can’t write a press release (and I doubt there’s anything a writer can’t write), find one and figure out the formula the same why you figured out the formula for your genre. If you still don’t feel confident about it, get a book. Guerrilla Publicity by Jay Conrad Levinsen, Rick Frishman, and Jill Lublin, and Guerrilla Marketing for Writers by Jay Conrad Levinson, Rick Frishman, and Michael Larsen are spectacular but there are many more to choose from. If you are adamantly against planning, writing and implementing your own publicity campaign, hire a publicist. 

Either way, publicity is vital and can’t be ignored if you want success. Making every venue or bookstore and every reader known or unknown who loves your genre, aware that you have a book coming out is vital. Period. 

Procrastination. Buck it up. Don’t procrastinate. Don’t believe that if the book isn’t in hand yet you have nothing to sell. Always remember, YOU are the product as much as your book. Creatively promote and publicize yourself NOW and your book will be successful. You can put off the laundry only so long before you run out of underwear. Treat your hard writing work better. Procrastination isn’t a bad habit, it is a sin and can leave you with a failure you don’t deserve. 

Whether your book is with a big publishing house or a small e-publishing venue, there’s nothing better for your career as a writer than to take your success in hand and make it sterling. Be successful … and start NOW.

The Point

Anyone remember “The Point”? The 1971 animated TV movie written by Harry Nilsson (who wrote and performed several songs in the film) and voiceovers by Ringo Starr, Bill Martin and Dustin Hoffman? Not exactly a kid’s movie, it hit hard then and still does now. “The Point” is the story of young Oblio, a boy with a rounded head in a land where everyone else’s head has a point. Being banished (and wearing an orange pointed hat to hide his uniqueness) Oblio and his dog, Arrow, search for the Pointless Forest. During their travels they come across Rock Man (who we all really know is actually stoned) and receives some very significant advice. “You don’t have to have a point to have a point.” Profound, huh? 

Pondering the internet and the desperate efforts of writers to create a web presence, I couldn’t help but think of Rock Man and Oblio. We’re all wearing garish pointed orange hats hoping to hide our inadequacies at creating a cyber presence to stand next to other writers’ and authors’ sites … but we honestly don’t know what the hell we’re doing. I mean really, what’s the point of an author’s website? Of course the main goal is to showcase the author; use a nice photo and polished bio. Naturally we want to feature our work, offer a sneak peek and hope for the best. But really … WHAT IS THE POINT? 

The bottom line is we really do have to be there. Without a web presence we’re back in our own stuffy home offices, sitting at the keyboard and clacking away at nobody. Everyone wants a website. It’s like bellbottom jeans and tennis bracelets, trendy but valuable. The important thing is to be unique, something Oblio didn’t discover until the end of the movie. We need to embrace our inner Oblio, but instead what are we all really doing? 

Frantic to have the mother of all sites, we scavenge for ideas. We look at everyone else’s site, from Barbara Kingsolver to Mary Sue Blue, unpublished newbie from Amana, Iowa. We digest what we like and discard what we don’t. Now it gets really hairy. I mean jeeze, we’re writers, not web designers. 

Those of us who know amateur web designers, drive that valued friend nuts with our vision. After that sort of fails, we gather together the savings and decide that a professional is required. Holy moly when I think of the boom in the web designer business I shudder, knowing that they are buying tennis bracelets with money taken from starving writers. After that, guess what? The site still isn’t what we envisioned. If we can afford it, we try again, pay again and the cycle continues. And all for what? WHAT IS THE POINT?  

The point is that we must have a web presence. It’s a vital part of our platform. Luckily there are a ton of wonderful professionals out there to advise and direct. Blessedly there are template programs at reasonable prices that can help a writer created a good website. But in the entire process, we need to pay attention to the reason we’re doing this. 

Think about it. You don’t have to have a point … to have a point. Like Oblio, our uniqueness is our message. One site I really love belongs to author Jeremy Shipp, . His bizarre, strangely skewed point of view shines not only in his writing but also in his site. It’s subtle but oh so clearly there. There is no question about his point. 

For me, I am rather eclectic, so my goal was to create a visual universe for each of the novels I’m featuring. That’s my point, versatility and vision. 

Find and define your point and everything will get easier when determining your web presence. Everything will fall into place. You don’t have to have someone else’s point, you only need to have yours and make it. 

So when preparing to plunge into the internet world and build a site of your very own, take a few moments to know where you’re going. Avoid the Pointless Forest … and remember that you do have a point and it’s an important message. It will impress your friends, family, prospective agents or publishers and your readers. 

Embrace your inner Oblio! 

And now, me and my Arrow are heading off for a visit with Rock Man.


Today’s entry may turn out to be a rant. Everyone has there limits, even me. Oh, it’s not that I’m angry at anyone or anything … just the world in general. That and the fact that I’m STARVING. 

Writers out there, you know what I’m talking about. It’s not just the poor struggling artist kind of hunger either. With all the changes and mutations within the publication industry, a lot of us can’t help but feel the twinge. It’s all so close, isn’t it? So close we can almost taste it. Gonna make it this time! Gonna reach success! 

And suddenly, as though the magic curtain has been pulled away, everything we can possibly imagine to help meet our goal is on display. Amazing complicated contraptions, expensive gold plated plans and of course, those shiny, sparkly things that are so bright they’re hard to look at – those are usually the scams. Been around that block already but lookie here! There’s more. 

Eyes wide and panting like a cat in labor, I finger all the pretty new publishing business profile ideas on the shelves. It feels like I’m a kid in the candy store and I want everything. But like most, I have my preferences and without warning the flashing, pulsing lights dim and the world comes into focus. 

Writing is a bug that bit a long time ago and no matter that you have enough rejection letters to build a Viking funeral ship and send your manuscripts off to Odin, we both know it ain’t happening. It’s a hunger that spreads and throbs from our brain to our core, trembles in our soul and demands sacrifice. Does that make the fancy new candy store a distraction? 

I’ve been discovering that my starvation to reach my goals as a writer and the shifts in the market are both hard cookies. I know what I ultimately want and so do the plethora of new business ventures out there to help make me a published author. The shelves are loaded with goodies … come on down, pick your pleasure, choose your vice. 

Vanity press; self-publishing; joint publishing; e-publishing; small traditional presses; big publishing houses and traditional publishing kits (those require your own handy dandy literary agent, batteries not included). 

Now let’s explore this aisle. Down here we have all the newly evolved services developed to support the latest version of ‘getting published’. We’ve got intermediary literary agents; aggressive acquisitions agents; creative properties attorneys; author’s liaisons and publicists … since now an author published by a big house or a tiny one must toe the line just like self-pubbed authors to get the word out or fail. 

Around every corner and in my own email inbox are a hundred invitations to classes (free and extraordinarily expensive) covering everything from writer stamina, to plot and style development, to building an author platform, to self-marketing without drawing blood. We can learn how to develop a character and make him America’s next heartthrob in one three-hour seminar! There are people who can show us how to eat without dropping crumbs and cola onto the keyboard; and people who teach yoga for more powerful creativity at the keyboard. 

Everything has come to a head in the publishing world and if we’re not overwhelmed with all the amazing new possibilities open to us as writers … we’re probably ready to take a bridge, eyes glazed over and confusion waving from below. “Come on in! The water’s fine!” Yeah. Trust that. 

A writer is a unique blend of thinking machine and feeling blob. A writer is an entity which constantly struggles to function like normal people while our invented worlds smear with the other one (the one where the IRS and the gas company want their payments). A writer is a miracle among mundane beings. Who else can function with so much creativity buzzing inside our heads, while the requirements for success shout for attention outside our skin? 

There’s a solution. It comes with a great sandwich and a glass of stout. See, there’s a fantastic trick for everyone out there. It’s very important to take a serious look at everything offered, but running willy-nilly to every seminar and class isn’t the way and we all know it. Attending every single conference is as much a question of time as finance. Jumping at everything when it calls just isn’t the thing. Here’s what I suggest. 

Get a big-ass piece of paper, really big, like yards of it from a butcher’s paper roll, enough to cover a whole wall. Plot a line across the top that covers twelve months from that day. At the top of every month choose a category which could help you reach your publications goal. For example: Critique or inspiration or website or mentor seeking or platform development or query scheduling, etc. You get the drift. 

Now this is the genius part of my plan (evil grin). 

Without missing a stroke to your keyboard or a moment of your committed writing time, take the current month’s goal and focus on it. Nothing else, just writing and the month’s info gathering subject. Trust me, I know lots of other elements like to latch on but stand your ground. Just because you read somewhere that you shouldn’t begin to understand the function of a website without understanding your platform (which is scheduled three months later), it’s okay. Stay focused and keep your eye on the prize, one area at a time. 

What I propose is that for twelve months we are writing and information gathering machines. At the end of the year, you will have a completed novel, mentored, critiqued and edited. You’ll have begun an aggressive campaign to find the correct publication for that novel, know how to create your website and clearly know your platform and promotional intentions. 

Just imagine, when a prospective agent or publisher asks anything about your manuscript or marketing plan … YOU WILL ACTUALLY HAVE THE ANSWER! Go figure? 

Not rocket science. Simple focus. There are literally hundreds of wonderful solutions out there for every writer’s needs. Being careful of what we gather and how we digest it will make all the difference in getting our hunger satisfied. 

That and not forgetting to eat. Is it really two o’clock?

A GOOD Critic

I’d like to start this blog with a short, rather funny story. A long time ago I had a friend, Tom. Tom had just purchased a crumbling old Victorian in a not-so-nice part of town; he and his wife were beginning that hard process of returning the lovely old row house to its original glory. It was a time in Pittsburgh where everyone was doing it, young yuppie couples wanted to live closer to the city and turn the North Side into a beautiful community. Eventually, they accomplished just that, some refurbishing house after house, flipping properties and moving from block to block in their determination. It gave them a sense of accomplishment and they became experts in the Victorian era in what was once known as Allegheny City. Tom’s house was in an area called the Mexican War Streets and it was … shall we say … a rather shaky place to live at the time.   

One day Tom was walking home and he noticed a small, elderly man in rags struggling to carry a huge, heavy cardboard box. Being the good guy he is, Tom kindly offered to help and took the box from the man’s hands. As they chatted my friend glanced into the box only to see his own things! An antique dome clock, his wife’s jewelry box, several expensive items he’d planned to decorate his new home with when it was finished. Needless to say, poor Tom was helping that man rob his own house! It all turned out fine. With a few words the dude ran like the thief he was and Tom managed to keep his treasures. It was hysterical, since things like that always seemed to happen to Tom. He was that kind of guy. 

Remembering this story, I suddenly noticed the similarities and contradictions between that situation and the fears a lot of new writers have; that terror that someone, somewhere is planning to steal your ideas, your writing, all your hard work. Unlike Tom who without thinking offered a hand to a struggling old man, many new writers are so busy holding their creative efforts close to the chest, they’re afraid to let anyone look at it. I see this a lot. I belong to several critique groups and have created a few too. The fear of being stolen from is as bad as Tom’s total oblivious nature. 

Yes, your work is your work, it’s your heart and soul and anyone who’s written ten consecutive sentences can understand the blood sweat and tears that goes into doing it. It is a courageous thing to let it out there. But more than that, IT’S A VITAL THING TOO. 

See, we all need critics. We need people to view our writing and tell us if we’ve actually told the story we think we’ve told. We need readers to be swept into the emotions of our work and writers to catch every misspelled word or misplaced comma.  We NEED critics. 

Many writers are afraid of critics. Having been a chef, I can tell you it can be an even worse experience when a critic tosses a plate of food at you then a fifty page excerpt. It’s messier, but hurts all the same. It isn’t so much a fear of having our writing read and hated. I honestly believe that what all writers really fear is facing the wrong critic. 

Here are the facts. 

1)      No one wants to steal your ideas. Everyone thinks their ideas are much better than yours so open your clenched fists and get some good critique.

2)      You need constructive critiques, not cruel criticism; support, not coddling; direction, not roadblocks. You’re an intelligent human being, after all you wrote a book. So, when you feel too abused or too pampered, it’s time to either restructure the relationship with your critic, or find a new one.

3)      Lay the groundrules up front for a good critic/writer experience. Tell them what you’re looking for, what you want them to focus on. Then listen carefully when they point out a different area they may have noticed. It’s like a mini marriage, you gotta have trust. They want to be listened to and you want to have a say.

4)      Try several critics. Join several critique groups. Play the field. After all, it may take a while to find the right match. Once you find it, whether it’s one or two critics, stick with them.

5)      Finally, it’s your book, not anyone else’s. Pay attention to the critiques and take them to heart but always … ALWAYS … remember it’s your decision to use the suggestions or not. 

My friend Tom was a good, kind and trusting man and karma stepped in to protect him that day. As writers we too must trust karma. There’s a yin for every yang, a bun for ever burger, and a critic for every writer. Open and trust and see how lucky you can get. 

In the meantime, remember to copyright your work and lock your doors.


And the gods of publishing spoke. 

The earth rumbled and the lightening struck. All the peoples of the writing land quivered with fear and aw. And the gods said … 

“Stand all ye writers and be counted! I say unto thee one and all, those of the laptop and those of the desktop, those sparrows of the tiny Twitter and lurkers of the massive writers conferences, teachers and students of the word and mid-list authors everywhere I say unto you all … PROMOTE THYSELF!” 

And when the word comes down what do we all do? We panic, we pull out our hair and tear our clothes and we whine. There’s nothing like a good whine, I always say. But soon enough, we’ve all had enough whine. 

Like a garden of beautiful blossoms, fantastic advice has popped up everywhere to guide us. Magnificent, excellent advice. It abounds and the sea is swollen with suggestions for website designs, blogging opportunities, platform planks (and the nails to hold it all together). What non-fiction writers and self-published authors have known all along is suddenly the law of reality for all. 


But, try real hard not to get lost in the raging pulse of great advice. Don’t drown. Take it little bits at a time; there are a million ways to cook a chicken. The key to a perfectly roasted bird is the same as the path to a perfectly executed promotional plan … patience, clarity, understanding the tools and using them well. Winging it just won’t work. 

Don’t go off half-cocked (oh, another poultry pun) and blanket the world with unfocused press releases or emails to spam your (soon to be no longer) friends to death. Don’t sweat over seeking ill-defined speaking engagements or stapling posters on every telephone phone pole in sight. Your face with the scrawled words, “Have you seen this writer? He/She is starving! Please buy his/her book!” won’t actually do it. 


Do it carefully and unfortunately, in order to do it at all, you must first (yes, here it comes) … KNOW THYSELF … and (uh-huh) TO THINE OWN SELF BE TRUE. 

Know yourself, know your skills, know your abilities and know your limitations. If you don’t have the time or energy to run all over asking if you can sign books at all the tri-state B&N locations, think about hiring an assistant to help make all the arrangements. If you can’t figure out how to reach every newspaper in the northeast, hire a company that does the press release flight for you. If you can’t figure out where to start, hire a publicist. If you can’t afford a publicist, there are a hundred books, classes, clubs and organizations to show you how to proceed. Being a writer is a business, and few businesses are successful just because they opened their doors. 


If you’re not published yet, make your presence known. Who knows, the gods of publishing may reach down and touch you. Then where will you be? Unprepared, that’s where. Put together your business plan right now. Outline what makes you … the author … as valuable a product as the wonderful book you’ve written. 




Now, I need to go baste the chicken.

Writer Gives Birth to Author: News at 11

Anyone reading this ever given birth? For you guys out there, let me give you the scoop. The third trimester, that last rocky road to the delivery room is like walking through fire, jumping from a plane and having the swine flu all at the same time. What’s your biggest fear? Snakes? They’re there too. Public Speaking (in the nude)? Yup, it’s happening. Combine that with a chorus of voices inside and outside your head, all shouting instructions (often conflicting) and you pretty much have it. Giving birth sucks. Yes, at the end you have a sweet little baby to hold but hey … everything comes at a cost. 

We writers all want that beautiful end product. We’re learning everything we possibly can about the current publishing market. We’re carefully targeting our queries and meticulously editing everything from the elevator pitch to the full manuscript. We’re actively seeking critique groups and readers to give input, and lighting candles or saying novenas on a regular basis. If we’re smart, we’re looking for the right mentor and somehow, some way we know … really and truly know … that there’s just one tiny piece missing, one slipping cog in the whole machine. As soon as it all falls into place we will go from being writers to being authors and we’ll finally have that baby (in the form of our first published novel) in our arms. Hee ha! The visions are magnificent. 

But what really goes into the final trimester of that transformation? Does every person we listen to get representation in the final product? Can we possibly ever thank them all enough? And did we choose to listen to the correct voices, careful to retain our own voice in the process? Have we used everything we know to put the flame to the rocket and shoot off that amazing fireworks display in our imagination? Are we manifesting a reality or spinning our wheels in a bog? 

Being in this place is harder than being at the beginning when we were so private couldent summon the courage to show our writing to a living soul. Being in this place is more terrifying than venturing into the first critique group or posting the first short story on the internet. Being here is like that moment right before you KNOW you are in labor. Scary as hell. 

Am I close or is it yet another false alarm? Because I see this as a process very much like giving birth, I can’t just quit and decide to no longer be pregnant. See, I simply have to give life to this thing. Period. I have no choice. The only questions are … how much longer will I have to wait and what more can I do? 

Maybe if I move some furniture? Back when my son was due, they told me that a little physical strain just might bring on labor. It’s either move furniture or have sex.

Sex might distract me too much so I think I’ll move the love seats. Maybe there’s a publishing contract under one of them. Never leave a rock unturned, I always say. 

That and never, ever give up a dream.

An Interview with My Personal Vampire

One thing I always try to do is keep up the excitement … for my reading buddies as well as myself. Okay, especially for myself. There’s that lull. You know the one I’m talking about. You’ve done everything you can think of. You’ve written and rewritten, edited and put your work out there. Your novel has been scrutinized by everyone from your mom to your critique group to your published-author friends. You’ve written a sterling query letter that has garnered a surprising amount of interest. You’ve send out your sample chapters, first 100 pages, or full manuscript as requested and … 

Now what? 

Now you wait. Patiently. 

For me, that’s a little too much downtime to be comfortable with. Even though the second novel in the series is already outlined and begun, I still find myself wanting to keep on top of things. With Cold in California, I chose to create a special universe on the feature pages at my Author’s website, I wanted an opportunity to continue to explore my characters, give them a chance to show more of themselves to me and the viewers, and in turn, give me more reason to in fact write all five books in the series I envision. It’s been fun. Every week I write a little ditty as dictated by the vampires, trolls, leprechauns, werewolves and shape-shifters living inside my urban fantasy. 

This week I focused on my main character, Gabriel Strickland, a twice-baked, double-dead vampire living out a period of limbo in a West Hollywood warehouse purgatory of sorts. He wants to earn heaven and it’s his last chance. In his section of the site he’s told me a lot more about his background than I knew when I began writing Cold in California, and he’s whispered a few things in my ear to help steer his adventures in the second novel, Monkey Jump. He asked for a photo album and guided me to the pictures that capture his heart and soul … and I managed to bring in an entirely new character just for the Cold in California pages. 

Introducing former Elf and field reporter for The Purgatory Press, Glissanna Stinger. She recently visited the West Hollywood holding tank to report on the demised supernaturals residing there. She takes her chances and interviews new arrival, Gabriel Strickland. 

Amazing how much he told a reporter that he didn’t even tell me! 

Ms. Stinger will be interviewing several of the residents at the holding tank, including Crudo Cushman, the Troll in charge and his former werewolf buddy, Pete Maloney. 

Ah well. It’s fun. And who says you can’t have fun with your characters? 

By the way, just a small note to those suffering through the development of a character. Have you ever thought about interviewing them before you start your story? I mean, really. Already they’re alive and bopping around inside your mind; perhaps the whole process of putting them on paper would be easier if you just ask them a few questions. Things you don’t imagine will be part of your story but may well influence it in a polished and well-rounded sort of way. Ask about their family history; their first crush; the worst thing they ever did as a kid. You just might be surprised how much these characters want you to know. Give your characters a say before you start. You’ll never be sorry!

Pressing Pamela

I like to keep everyone up to speed with what I’m doing and this week I started something super exciting. As some of you know, I do publicity for a variety of clients, including a wonderful new author, Pamela Glasner. This week began her press campaign for the October release of her fantastic new novel, Finding Emmaus. I wanted to share a little about this remarkable novel, as well as show a few of you the basic format for a standard press release. What better way to do both? This press release went out yesterday; it is the first of many releases structured to build up excitement for the book’s release. If you have any questions, feel free to ask. Here goes … 


For immediate release                                                        


August 3, 2009, Hartford, CT – Connecticut author, Pamela Glasner, who originally hails from New York City, announced today that the release of her first novel Finding Emmaus, book one of The Lodestarre Series, is scheduled for October 1, 2009. 

“The only thing worse than having an incomprehensible, incurable illness is having an incomprehensible, incurable illness in isolation”

~Francis Nettleton, 1739 ~ 

The psychiatric community has confused Empathic personality traits with mental illness with tragic results, leading two Empaths – Francis Nettleton and Katherine Spencer – who live three hundred years apart, on personal journeys to learn the true nature of Empathy. Transcending time and death to right a centuries-old wrong, they inadvertently uncover a multi-billion dollar conspiracy in which millions of Americans are being misdiagnosed and drugged for no other reason than the enormous income they generate.

Finding Emmaus, book one of the Lodestarre series, is a complex, dark, historic fantasy about human frailties and courage. It is an intricate, meticulously researched, deeply disturbing, suspenseful tale of love and sacrifice, obsession and the abuse of power and the indisputable right of free will. It is a story with a cast of characters who will keep you guessing as to what they will do and what choices they will make as they weave in and out of the story and each other’s lives.

Ms. Glasner is managed by Publicist, Deborah Riley-Magnus. Finding Emmaus is published by Emerald Book Company, an imprint of Greenleaf Book Group. It is scheduled for release on October 1, 2009, and can be preordered now through Ms. Glasner’s blog at Finding Emmaus will also be available for preorder in mid-September through Amazon.

For more information, or to schedule an interview or speaking engagement, please contact the author, Ms. Glasner at 860-533-9665.


Well, that’s what I did since last I blogged. Now your mission, should you choose to accept, is to write a press release for your own upcoming book release (real or imagined). This blog will not self destruct in thirty seconds, so you can revisit any time you like. (Yeah, I’m grinning.)