Got Your Book Business Plan Rocking for 2011?

It’s a new year. 2011. Got your Book Business Plan rocking? What we know of the coming transformations in the publishing industry keeps changing even as you read this sentence, but the things we are sure of impact everything about the way we get published, and more importantly, the ways we promote our books. It’s become critical that an author understand strategic planning for success. How does an author do that?

So many have asked …

Building an effective Book Business Plan is the only sure route to victory. Your book (and future books) are your business and you must organize and set up the success you want for them. The publishing industry is shifting and altering, groaning under the weight of the old and power of the new. Without the right kind of plan, your book … your business … your career as an author … can seriously falter and fail. I’ve been doing online workshops and speaking at writing groups on this subject for nearly a year now, and am currently writing an Author Success Coaching book that focuses on the subject of Book Business Plans, why we need them, how to create them and how to make them more efficient as the market and industry changes.

I’ll be teaching this particular online workshop at least three times in 2011 and doing several live speaking engagements in the Los Angeles area between January and June on the subject. The first online Book Business Plan workshop coming up is at WOW (Women on Writing). This one is a full month long, and gives me the luxury of doing intense interactive work with the participants. Whether an author is traditionally published, e-published or self-published the basic tools and techniques in the workshop can make a world of difference in their success. WOW is the only place I do the entire, 4-week online workshop so sign up early.

January 17 – February 11, 2011

Women on Writing (WOW): Creating an Effective Book Business Plan


One of the most productive things an author can do is write a Book Business Plan. It’s a required exercise for authors writing non-fiction book proposals and easily as important as actually writing the book, whether non-fiction or fiction. Why?

  • Writing is a business
  • Writing is YOUR business
  • Nothing reminds a business person about the importance of their business more than a business plan

This is the reason the very first serious effort you should make in building your platform should start with a Book Business Plan. Want success? Click on the link above and join me!


  • Putting it all together
    In one place and at your fingertips!
  • Your Hooks and Handles
    How to write your 25-30 word elevator pitch to carry you from gaining an agent, through full blown press and marketing promotions
    What about your book will make readers run to buy it?
  • Market Exploration
    Knowing who you’re writing for and where to reach them makes everything from conceptualizing the plot to envisioning the sales venues a whole lot easier.
  • Exposure and Promotional Plans
    Attention! We just love attention, but only the best kind. How to get it and how to make it work for you
  • Estimating and Limiting Costs
    Things to watch out for
    The difference between Free, Cheap, Reasonable, and the levels of effectiveness
  • Resources Required
    Expenses, permissions, packaging, and so much more
  • Book Promo Elements (The Pre-Launch)
    Visibility and Exposure: Website? Facebook? Twitter? Press release campaign? Advertising? Book Trailer? Book Signing Events?
    Expenses – in money and time – for this exposure
    How a powerful pre-launch is planned
  • Press Plan
    We’ll cover elements needed to help you develop effective press exposure
    Author Platform/Book Platform
    The critical differences
    Discussion covering elements and importance
  • A Last Word on Professionals
    What you know, don’t know and should know about professionals who can help create your success

I’ll be keeping you updated on the many other workshops I’ll be teaching and where they’re available in between my regular blogging.

It’s 2011! And it’s going to be one spectacular year for us all!

For more on Book Business Plans …

Writers Write. Successful Authors Write a Book Business Plan.

Author Success, A Well “Business Planned” Future

Lesson 1, But … I’m a Writer, Not a Businessperson

Lesson 2, Your Subject Hooks and Selling Handles

Lesson 3, How Long

Lesson 4, Author Platform and Book Platform

Lesson 5, Target Markets

Lesson 6, Your Exposure Plan

Lesson 7, Your Promotional Plan

Lesson 8, Your Competition

Lesson 9, Resources Required

Lesson 10, Bio and Photo

Lesson 11, Book Outline Requirements


Author Success Coaching

Publicity Marketing Promotions

About Deborah Riley-Magnus

Deborah Riley-Magnus is an author and an Author Success Coach. She has a twenty-seven year professional background in marketing, advertising, and public relations as a writer for print, television, and radio. She writes fiction and non-fiction. Since 2010, she had two novels released. In 2013 her nonfiction, Finding Author Success (Second Edition), and Cross Marketing Magic for Authors were released. Her newest book, Write Brain/Left Brain, focuses on bridging the gap between the creative writer and the marketing author. Deborah produces several pieces monthly for various websites and online publications. She writes an author industry blog and teaches online and live workshops as The Author Success Coach. She belongs to several writing and professional organizations. Deborah has lived on both the east and west coast of the United States and has traveled the country widely. She is a native of Pittsburgh, Pennsylvania and recently returned after living in Los Angeles, California for several years. View all posts by Deborah Riley-Magnus

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