Author Success Series: What is Cross Marketing?

Wow, it’s been a while! Sorry. Moving 3,000 miles and getting settled took far more time than expected, but I’m back. And as promised, I’m finally beginning the Author Success series on Cross Marketing. Best place to start? Let me explain what cross marketing is and how valuable this tool is for authors.



I’ve touched on this subject in several of my workshops and in many of the Author Success series here on my blog – in the Book Business Plan series and in the Platform Building series. Now it’s time to dedicate a series exclusively to Cross Marketing for authors.

Cross Marketing isn’t magic, it isn’t some surreptitious pass-worded process where you need to know the secret handshake or swallow live gold fish to learn the tricks. It isn’t something only highly educated and experienced professionals use when you pay them boatloads of money to make you famous. Cross Marketing is simple and you can do it all by yourself! It’s a way of finding multiple markets for your book, no matter the genre or basic target reader. It’s a way of diving into your manuscript to mine new readers you never thought about. It’s a way to develop an instinct about writing your next book that allows you to build in a few viable markets other authors may not have thought about. After all, isn’t that the ultimate goal? To gain more readers, more followers, more fans?

Your book is your product and as grand as it is to reach the standard reader – mystery lovers for your mystery, or paranormal lovers for your werewolf adventure – it’s even more exciting to see your readership expand and grow into areas you hadn’t originally imagined.

We’re talking creative, financial and emotional gratification here and all you need to do to expand your fan base is follow a few strategies.


Mastering the simple strategies for cross marketing isn’t difficult. Every industry in the world, no matter what they produce, does the same thing. There’s no reason why authors shouldn’t take advantage of these simple processes.

In this series we’ll be covering

  • Cross Marketing, from the obvious to the sublime
  • Crossing the line into TURBO creative thinking
  • Taking your platforms to even more effective places for awareness and sales results
  • Playing the genre game
  • Locating your alternative markets
  • How to approach cross markets
  • How to maintain new markets
  • A cross marketing worksheet
  • Time management that gives you TIME TO WRITE

Nothing here is scary to too difficult for an author, after all, you developed a fantastic idea, wrote a whole book and managed to find publication. You can do anything! You’re already a successful writer, now it’s time to become a wealthy one. It’s possible!

Next Tuesday we’ll begin. Until then, write on!

About Deborah Riley-Magnus

Deborah Riley-Magnus is an author and an Author Success Coach. She has a twenty-seven year professional background in marketing, advertising, and public relations as a writer for print, television, and radio. She writes fiction and non-fiction. Since 2010, she had two novels released. In 2013 her nonfiction, Finding Author Success (Second Edition), and Cross Marketing Magic for Authors were released. Her newest book, Write Brain/Left Brain, focuses on bridging the gap between the creative writer and the marketing author. Deborah produces several pieces monthly for various websites and online publications. She writes an author industry blog and teaches online and live workshops as The Author Success Coach. She belongs to several writing and professional organizations. Deborah has lived on both the east and west coast of the United States and has traveled the country widely. She is a native of Pittsburgh, Pennsylvania and recently returned after living in Los Angeles, California for several years. View all posts by Deborah Riley-Magnus

11 responses to “Author Success Series: What is Cross Marketing?

  • Decadent Publishing

    I talk about this a lot, glad to know you are addressing it.

    Heather Bennett
    Decadent Publishing

    • Deborah Riley-Magnus


      That’s fantastic! I listen to authors every day talk about how they’re not sure where to go to gain readers. I’m really looking forward to doing this series and possibly including it in my Author Success Coach book.


  • Brooklyn Ann

    Ooh, I think I need help with time management the most!

  • Lev Raphael

    I love cross marketing! My 19th book “My Germany” was a memoir about dealing with Germany as the son of Holocaust survivors. I always work hard at marketing and contacted Jewish Studies and German Studies Departments at universities; libraries; Jewish Book Fairs; German Cultural Centers and have spoken at over 50 paid venues here and in Germany. I’ve toured on and off for two years and am scheduled into next spring.

  • Fran Orenstein

    Cross Marketing sounds like a great new way to get the books out there. Can’t wait until it starts. By the way, I feel for you…Over my adult life I’ve moved cross-country and back 4 times. Fran Orenstein

    • Deborah Riley-Magnus


      4 Times!!!! Are you nuts? LOL I swear, after this move I refuse to EVERY move again, even across the street.

      Cross marketing is as old as advertising, it’s just that no one ever thought about using this great little tool for authors, and on top of that … authors have a better way of using it! I’ll be explaining how all throughout the series.

      Thanks for popping by!

  • Jane Buttery

    I live in South Western Ontario ( near Detroit) and write about my area through children’s books as well as adult’s stories. I find marketing through schools helpful but ( with my aging body) hard work. I put on Power point presentations related to my writing such as 19th century background to a book about two boys- ine black, other poor white- in 1846.
    I go to Seniors’ Clubs to promote storywriting too…but I welcome any other methods. Here’s my website

    • Deborah Riley-Magnus

      Hi Jane,

      The internet is wonderful for your situation. You can locate facebook groups and yahoo groups all over the world interested in your book subject and cross market to them. You can contact home schooling groups and organizations, and cross market to them. You can even find unrelated groups, for example, if a character in one of your stories is a gardener, you can contact online gardening groups and Cross Market to them. You can ask gardening websites that feature products to feature your book. Don’t forget reading groups interested in your book’s subjects too. You can even contact websites that focus on grandmothers buying items for their grandchildren and ask them to feature you book on their product list. I understand aging bodies, have one myself, lol. SO the internet is fantastic for us!

      Good luck!

  • Sherry Shumard

    Interesting site for writers.

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