Wow, it’s been a while! Sorry. Moving 3,000 miles and getting settled took far more time than expected, but I’m back. And as promised, I’m finally beginning the Author Success series on Cross Marketing. Best place to start? Let me explain what cross marketing is and how valuable this tool is for authors.
WHAT IS CROSS MARKETING?
I’ve touched on this subject in several of my workshops and in many of the Author Success series here on my blog – in the Book Business Plan series and in the Platform Building series. Now it’s time to dedicate a series exclusively to Cross Marketing for authors.
Cross Marketing isn’t magic, it isn’t some surreptitious pass-worded process where you need to know the secret handshake or swallow live gold fish to learn the tricks. It isn’t something only highly educated and experienced professionals use when you pay them boatloads of money to make you famous. Cross Marketing is simple and you can do it all by yourself! It’s a way of finding multiple markets for your book, no matter the genre or basic target reader. It’s a way of diving into your manuscript to mine new readers you never thought about. It’s a way to develop an instinct about writing your next book that allows you to build in a few viable markets other authors may not have thought about. After all, isn’t that the ultimate goal? To gain more readers, more followers, more fans?
Your book is your product and as grand as it is to reach the standard reader – mystery lovers for your mystery, or paranormal lovers for your werewolf adventure – it’s even more exciting to see your readership expand and grow into areas you hadn’t originally imagined.
We’re talking creative, financial and emotional gratification here and all you need to do to expand your fan base is follow a few strategies.
THE CROSS MARKETING STRATEGIES
Mastering the simple strategies for cross marketing isn’t difficult. Every industry in the world, no matter what they produce, does the same thing. There’s no reason why authors shouldn’t take advantage of these simple processes.
In this series we’ll be covering
- Cross Marketing, from the obvious to the sublime
- Crossing the line into TURBO creative thinking
- Taking your platforms to even more effective places for awareness and sales results
- Playing the genre game
- Locating your alternative markets
- How to approach cross markets
- How to maintain new markets
- A cross marketing worksheet
- Time management that gives you TIME TO WRITE
Nothing here is scary to too difficult for an author, after all, you developed a fantastic idea, wrote a whole book and managed to find publication. You can do anything! You’re already a successful writer, now it’s time to become a wealthy one. It’s possible!
Next Tuesday we’ll begin. Until then, write on!