Monthly Archives: July 2011

Author Success Series: Cross Marketing – How to Maintain your Cross Markets

Marketing a book today is a major undertaking and almost every ounce of that work falls on the author’s shoulders. With a good Book Business Plan, a powerful set of Platforms, elegant marketing, publicity and promotion you can go far, but only so far. Cross Marketing is the key to breaking into big sales because it only works in tandem with YOUR manuscript and only approaches markets other typical genre authors don’t think to approach. Sales success is all in the author’s hands and only you can determine to take that extra step into the unknown to garner numbers that set you and your book apart.

No one said this would be easy, but I’ve told you often that it is simple.

So now you’ve found new Cross Markets and approached them. Let’s say you’ve been successful with some of these Cross Markets and you don’t want the success to stop. There are techniques to maintain and grow awareness within cross markets. Let’s break this down and follow the same categories we used to help with the discovery of and approach to new Cross Markets for YOUR book.

GENRES

Here you may be a little limited, especially if your genre is extremely specific – like children’s books or hard erotica – but in most cases you can milk the new sub-genre for as long as the readers will have you. If you’ve written a mystery with heavy romantic undertones and at least one paranormal element, you could be golden. You can be selling your book to mystery lovers, romance readers and paranormal book junkies. That’s three audiences instead of one. The question is … how do you keep the love growing? This takes some careful strategies.

  • Gain reviews from reputable reviewers in those genres – Of course you want good, strong reviews from mystery reviewers because it’s your primary genre, but one thing you need to do is get good strong reviews from romance and paranormal reviewers too. Those reviewers have large audiences within the genre and can, with the post of one review, gain substantial sales for you. Seek out as many reviewers as possible within all your Cross Market genres and be sure to clearly state that your book has strong storylines within the genres the reviewers are working with. Never just assume the reviewer will understand that your book entitled Murder in the Tropics has paranormal or romantic elements … tell them. Stop being so afraid to give away parts of your story. Spoilers are one thing, but imagining that a reviewer will search for the element that interests them is foolish and a sure way to end up in the trash/recycle bin.
  • Promote those reviews to a larger audience of that subgenre – When you get a great review in one of your Cross Market subgenres, don’t just automatically promote it to your regular twitter, facebook or group followers and expect a huge sales jump … take it outside the normal venues. Talking to the same people over and over will not gain new sales. Find or get involved with, in this case, paranormal and romance groups. Those are the places to promote the great review for your book.
  • Seek out new venues to reach more variables within that subgenre – Don’t stop with the obvious. Romance groups love romance, but who else loves romance? Nurses? Dentists? School teachers? Housewives? Mothers? How can you approach them? The odds are smaller but they are still sales! If one nurse loved the book and mentions it to another and another … well, it can grow! If it ends there, it’s three more sales than you originally had and a tested Cross Market. Who likes paranormal? Would they like the paranormal elements in your book? One way to seek those people out is by searching “paranormal” on twitter or facebook and seeing what comes up. 10 people? 10,000 people? Are they worth approaching? Your choice. Me? I’ll shoot for those 10 or 10,000 more book sales. How do you find these groups in the live world? Just look around. All organizations, no matter what they specialize in, are always looking for speakers for interesting, social and creative subjects for their meetings. Talk to the library, how many different kinds of groups meet there? Look into social halls and organizations, women’s clubs, ski clubs. You will find groups looking for something stimulating to feature at an upcoming meeting. Why can’t it be your fantastic book?

SOCIABILITY

Remember the “Smile and Make Nice” category last week? Well now I’m going to ask you to make even nicer. Be an online and live social butterfly! I want to see your name everywhere! When was the last time you Googled yourself? Try it now and be amazed. Is there one page of you? Ten? Twenty? Are they all related to the book(s) you want to sell? The reviews you want people to notice? The news about your book? If not, you may be too scattered.

Try this … every time you use your name, make sure you use the name of your book and the 10 word soundbite/tag for your book. Making these connections in interviews, blogs, tweets and facebook entries can create a substantial synergy between you, your book and your various audiences.

Take a moment to introduce yourself to Cross Market groups and segments by immediately connecting you with your book. It can be as subtle as making sure the tag is on every single email you send out … or it can be as elaborate as offering a free book to the person who responds to your introduction with the most interesting Mystery (or Romance or Paranormal) comment. Making friends is nice, making strong friends in a big way is power.

INTEREST GROUPS

You may have approached reading groups and book clubs, you may have approached other groups specific to the elements in your book – coffee lovers, gardeners, flying fanatics, etc. But after you give your first approach and see a little sales growth, you can’t just sit and hope it continues. These groups are collections of PEOPLE and people only like, trust and purchase from other likeable, trustworthy people. When I told you to “make friends” in these groups and keep the sales pitch to a minimum, I mean to SERIOUSLY make friends with these groups. That means getting involved. If the group is doing a fundraiser, offer help either in time, contacts or a free book or two for the silent auction. If the group is planning a live get-together in New Orleans, try to get there if you can. Trust me, face-to-face has far more impact than online connections. You may make friends for life in the Crescent City who will wholeheartedly and tirelessly promote your book just because they like you so much IN PERSON. (Talk about Big Easy!)

If the group needs ideas for a project, chime in. If they need an answer you can help with, offer it. Remember, these are your friends now and they want to help you too. Wouldn’t it be fantastic to use them for research for your next book! They’ll be thrilled to help because you’ve been so much help to them. They’ll tell their friends in other groups about you and your book.

Going the distance with interest groups is a real win/win … if you do it with the future in mind. If you approach the group and think only of what sales you can gain quickly then disappear, there’s little chance of your popping back in for your next book and getting a favorable response. Play nice and they’ll play nice right back!

NON-COMPETITIVE BUSINESS

All right, serious Cross Marketing is about digging deep, deeper than you think. Yes, you’ve done some wonderful things with connecting your book with Coffee Shop websites because your main character loves coffee, but have you gone far enough? Here are a few suggestions that might spur new ideas:

  • Coffee recipe websites
  • Coffee Mug websites
  • Contests on various websites where you give away a copy of your book and the coffee company also gives away something – a coupon for a free cup of joe or a discount on a pound of coffee. Or maybe have people create a coffee drink (alcoholic or not) and win a free book
  • Coffee Tasting/Book Signing parties, or how about creating a Coffee and Book PAIRING group of your own?
  • Coffee/Tea lovers groups, websites and groups
  • Develop “TeaTeasers” or “CoffeeBeans”, small hints about your story that can entice tea or coffee lovers at a website or tea store into reading your book.
  • Write a weekly blog or column for a coffee blog or publication – the by-line will be your coffee loving character, of course.

And all of this is just for one concept – coffee. Let your imagination fly. What is one of your specific Cross Markets and how many different ways can you think of to grow it deeper and wider?

CHARITIES

There are a few strong theories on working with charities. Some say you can spread yourself around and support several charities, others feel the loyalty focus is more effective for you and your charity of choice. Honestly, it is your decision to make.

Personally, I’ve always felt that choosing a charity is an important part of defining who you are as an author. If you wish to support a charity, it should have a personal connection or a strong social affiliation you really want to be connected to on a variety of levels. Choosing a charity just because it might gain visibility is foolish and basically, unproductive. It’s like you ooze some kind of stink that tells everyone you’re just doing it for yourself. We all know what it means to support a charity and mean it. I strongly suggest you do that.

Assuming you chose the charity because it somehow fits with your story, or at least the point of your story, you can do more than just announce that you support that group. There are several ways to support your charity and to explain it, I’ll take my charity of choice. In October, my book The Author Success Coach will be released. These are some of the activities I plan to do in support of my chosen charity, The American Literacy Council.

  • Donate a portion of book sales profits to The American Literacy Council
  • Speak at various colleges, universities and high schools about the techniques in the book, and the challenges of The American Literacy Council
  • Set a goal and make it known on the website that I wish to raise X amount of dollars for The American Literacy Council, thus making myself accountable
  • Offer assistance when The American Literacy Council is doing a fund raising event in my area
  • Ask to be part of The American Literacy Council’s newsletter or blog, possibly with a monthly blog or brief column on literacy and fiction in America
  • Purchase ads for my book in church bulletins, school newsletters, online websites for colleges and universities, all with a tag that a portion of the profits for book sales go to the American Literacy Council

As you can see, there’s more to it than just noting on the last page or back cover of your book that you are supporting a charity with the sales of the book. You must get involved, become known and connected with the charity.

Charities can be the most powerful tool in your Cross Marketing arsenal. Use it wisely and with gusto!

Next week I’ll show you how to create a Cross Marketing Worksheet!

Author Success Series: Cross Marketing

What is Cross Marketing?

Cross Marketing from the Obvious to the Sublime

Crossing the line into TURBO Creative Thinking

Cross Marketing – Expanding your Platforms

Cross Marketing – Playing the Genre Game WELL

Cross Marketing – Locating Your Alternative Markets

Cross Marketing – How to Approach Cross Markets

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Author Success Series: Cross Marketing – How to Approach Cross Markets

Six weeks ago I answered the question What is Cross Marketing?  It’s a way of finding multiple markets for your book, no matter the genre or basic target reader. It’s all about the TWIST you put on your thinking! Over the past few weeks we explored various ways of locating those possible Cross Markets and today, we’re going to talk about approaching the markets you’ve uncovered.

After you’ve explored all the possible Cross Markets for you book based on genre, subgenre, elements inside the manuscript (locations, character likes and dislikes, sub-plots) you have now identified a new groups of possible markets for your book. You must go through them carefully, perhaps test them in a small way before moving on to the next step. For example, if your book is a murder mystery and you’re seeking book clubs to promote and gain reviews through, you may want to look closely. What if that particular book club is partial to COZY mysteries? You must know this, because if your book uses colorful language or includes a sex scene or two, you have just barked up the wrong tree and it can become very ugly. The last thing you want is ANYONE for any reason saying something negative about your book or your tactics for marketing it. Know your genres and markets very clearly before you do anything. Mistakes like the one mentioned with the Cozy Mystery book club can hurt you down the road because people know people and if you write another book in another genre and your name is a little tarnished, it might not go well for you.

Cross Marketing can be risky business but only if you’re not paying attention to the details. If you are approaching gardening groups for your romance, make SURE your book has enough romance in it to be of interest as a Sweet Rose Smelling Romance. Many urban fantasies, mysteries, even horror and adventure books have some romance elements in them, but be sure they have enough to qualify … in other words, a quick sexual encounter is not a romance to most readers. A love story twisted into a murder adventure just might qualify. Be careful how you use genre, readers aren’t stupid and they know a romance, when they see one. A sultry look and dirty thought does not qualify.

GENRES

Genres have been strict for many reasons but you need to only be careful of the primary direction you want to go with your Cross Marketing. Using genre means stretching it as far as is rational. Never go too far. A horror adventure about Zombies dying and decaying in a field will not qualify as a great read for a group of ecological earth renewal workers. Be practical. Of course, if your main character, the hero who saves the world is an earth renewal and sustainability expert, you may have something there, but remember to be honest about the primary genre. If you’re afraid to tell a group that the book is really about zombies, it may be the wrong group. Choose carefully what Cross Markets are best suited for your book.

SMILE AND MAKE NICE

Approaching qualified Cross Markets is a touchy feely thing. First of all, I don’t suggest that you approach more than one Cross Market at a time. It takes full attention to understand all the nuances of a new Cross Market and if you pound away at three or four, you might lose some focus as well as miss a few opportunities you didn’t see coming. For example, if you are planning to approach coffee shop websites in hopes of promoting you book because your main character is an avid coffee lover … AND you approach Mystery lovers book clubs because the sub-plot of your book has a mystery in it … AND you want to approach several paranormal clubs and groups because a portion of your book explores ghost interaction and paranormal events … it’s too much to go for at once. Choose one to start with, preferably the most promising target. Let’s say the Paranormal Groups is your first approach because the ghost and paranormal activity is a) in at least two thirds of your book and b) has the strongest interest target (just check out the number of followers on twitter or facebook for paranormal and ghost related accounts!).

INTEREST GROUPS

After you join a group, you must make friends, get involved and PARTICIPATE. Yes, yes, I know that inside your mind all you’re thinking is “GET SALES” but this just doesn’t work that way. Every time you connect with one of these Cross Market groups, it should be in response to someone else’s post. Insert yourself into conversations and become a contributor within those conversations. Make sure you have your book clearly in the tag line of every response you make. After a few days you’ll have a good idea of how this particular group works and what their primary interests are. If it doesn’t suit you, quietly bow out. If it does, begin a subject of your own and NO, it can’t be that you wrote a book. This is a subject that interests you or it wouldn’t be in your book, so talk about it and make sure to leave an open ended question at the end of your post to invite responses!

Now, let’s say you’ve gotten one new Cross Market rocking, if it’s paranormal yahoo and online groups, perhaps now you can begin gaining twitter followers and facebook friends from these kinds of interest groups. Approach each person and group the same way, smile, introduce yourself, make friends, get involved and make sure there’s a tag about your book everywhere. Now, if someone asks about that book, you’ve gotten an invitation to pitch away!

NON-COMPETITVE BUSINESSES

The next target Cross Market you may want to approach is the websites. Business and interest websites are a little different, and the most effective ones are the ones that have no competition. For example, of your book is a paranormal romance and you get involved with every paranormal fiction and supernatural story website around, you will have some serious competition! Everyone can do that, you are better and can do something far more effective. Yes, have a presence, but remember, those websites are not Cross Marketing, they are direct marketing – marketing a vampire book to vampire readers, for example.

To do this WAY more effectively, let’s talk about the main character who loves coffee. Coffee websites sell … coffee. If you manage to sell a few books by being affiliated with their website, they have no issues because you are not taking sales from them. Research these websites, how many are there? What do they look like? Do they have a large following or small following – you can tell by how active the website is. If they don’t update daily or weekly, you don’t want them. But if they’re active, this is where the magic starts! You will need to approach the owners of these websites. Simply contact them and ask if you, the author of a murder mystery where the main character loves coffee, can participate in their website. They may permit you to purchase or place an ad for your book (passive, and not always the best option), or they may welcome you as a guest blogger (a great opportunity to not only get your name out, but also the name of your character and book) or perhaps they’ll let you create a daily or weekly feature on their website, like “Detective Moore’s coffee of the day”. You can choose a specific coffee the website sells or lists and do a little daily tip from the good “detective” to the website visitors.

Once you get permission, don’t dilly-dally! Get going right away. Don’t miss a beat, miss a day or a week. Be consistent with your efforts and you WILL gain sales, you’ll be amazed! If the company will only allow you an ad and it’s at a reasonable price, do it, and make sure something in your ad states that “Coffee and Detective Moore are the perfect afternoon reading mix!”

Move on to the next coffee website and start again. At any given time, you may be present on as many as five or six different coffee websites! HERE’S THE TRICK! No two websites are receiving the same thing. In other words, if you’re doing a daily coffee tip from the good detective on coffee website A, have placed an ad on coffee website B, then you need to do something different on coffee website C, D, etc. You can post excerpts from your book. You can run a contest to win a free copy of your book. You can create clues and do your own mystery on one of those websites – the contests run by Detective Moore, of course.

CHARITIES

The last category I’d like to discuss is charities. If your book touches on or relates to a subject that will work as a public relations direction for you – i.e. your main character is fighting to save the rainforest, or help save a young girl suffering from cancer, or dealing with the plight of baby seals at the North Pole. These are important and wonderful directions in which to Cross Market, ESPECIALLY if you are donating a portion of the sales of your book to that charity.

You can take this further. You can create fundraisers for the charity through your book events, you can become a part of other events and make it always known that a portion of the book sales go to a particular charity … and you can ask to participate in that charities’ website much the same way you do above, in the “non-competitive business” section.

REMEMBER, to work this way you must seriously contact and discuss it with someone at the charity. They have rules, they have paperwork, they have procedures and they have specific logo images you can and cannot use.

Cross Marketing with a charity is a perfect way to create a new audience simply because many will purchase the book simply because it helps a cause they care about. Those people are readers and they have friends who are readers and most of these readers would have never been reached through the standard genre pitch form of marketing.

Now you have it. The approach to each Cross Market must be done carefully and with a gentle hand. You’re stepping into an arena that isn’t about hard sell, communicating with a collection of prospective book buyers who aren’t currently thinking about books, and talking to a new market where in most cases, NO OTHER AUTHOR HAS GONE BEFORE.

Feels kinda Star Trek to me. The final frontier? SALES!

Next week we’ll discuss … How to Maintain your newly acquired Cross Markets.

Author Success Series: Cross Marketing

What is Cross Marketing?

Cross Marketing from the Obvious to the Sublime

Crossing the line into TURBO Creative Thinking

Cross Marketing – Expanding your Platforms

Cross Marketing – Playing the Genre Game WELL

Cross Marketing – Locating Your Alternative Markets


Author Success Series: Cross Marketing – Locating Your Alternative Markets

Where do you find readers for your book? How to you search for them and how can you know if that an avenue will be successful or a bust? These are the questions we’ll explore today.

Imagine you’re in a different city and have to go to the grocery store. As similar and organized as grocery stores across the country can be, you simply can’t find the product you’re looking for. Say you want a pound of coffee. Usually it’s on the shelves with tea and dry coffee creamers, but in this store, you just can’t locate it. Where would you look? With the baking goods? The cake mixes and sugar? Perhaps it’s in the aisle with the cookies and packaged cakes? Maybe it’s with the cereals and dry breakfast items. Could it be with the breads? Maybe this particular store has a special aisle just for hot coffee beverages, specialty imported coffees, hot chocolate mixes and flavored coffees? Still can’t find it, perhaps you should try the bakery section of the store, they may have set up a coffee display along the beautiful fresh baked goods there.

In other words, where might you find the coffee? If you think hard enough, you can probably determine ten or fifteen remotely logical places for the store to stock their coffee cans.

It’s the same with your book. Just because it’s a “pound of coffee” doesn’t mean there’s only one place to display it. If you dissect your manuscript, you will find several different possible places to find your prospective book buyer/reader/fan. Trust me, this works.

To find alternative markets for your book, you must revisit EVERYTHING in your book. Make a list of every possible alternative reader you can think of then go deeper exploration.

For example, let’s try this with a random book.

  • Genre – Murder Mystery/Historic
  • Location – Eastern seaside town, 1910
  • Event 1 – The murder takes place in a lighthouse
  • Event 2 – The town suspects an elderly man of the murder
  • Character 1 preferences – Detective chews black licorice and smokes cigars
  • Character 2 preferences – His wife, the protagonist who has an instinct that the elderly man is innocent, is a gardener who discovers the murder weapon in her own petunia patch
  • Standard interest groups – Mystery lovers and mystery book clubs. Historic lovers and historic book clubs.
  • Cross marketing groups – Lighthouse lovers, tourist websites to lighthouses and seaside locations. Cigar websites. Licorice and candy websites, gardening groups and gardening supply websites.
  • Online exposure – Create a facebook page just for the book and connect with the groups listed above. Contact the websites listed above and either become active in their discussions or ask to post your book cover and buy link on their websites. Do the same with lighthouse, cigar and gardening bloggers. Become a guest blogger for them. Build a book website for your book and develop a page specifically to attract lighthouse lovers. Create a blog just for lighthouse or cigar lovers or garden lovers and build new fans there by promoting your book after each entry.
  • Publicity angle – Historic lighthouses need funding support for maintenance
  • Media – After deciding to create a fundraiser or participate in a fundraiser to support historic lighthouses, standard press releases to all eastern seaside town papers and magazines

All right, this is a great list, but is it reasonable? Perhaps your detective character really does love cigars, but you know nothing about cigars. Perhaps cigars, attracting mostly a male buyer, would be the wrong audience to go after for your book which is written to attract mostly female readers. What if, of all things, the licorice direction can prove very lucrative? Maybe you located a specialty licorice company with a really cool website and they’re thrilled to have your book featured there. Look what you’ve got! You get to sell books to new readers and there’s no competition between you and the candy maker. It’s a win/win.

Now, take a serious look at the lighthouse element. The power of this particular approach is that all along the eastern and western seaboard AND the great lakes are … lighthouses. These structures have been a fascination for over a century to many, many people. There are huge organizations of lighthouse lovers who dedicate their time and money to visiting, climbing and supporting the maintenance of lighthouses. This is an extremely good direction to go! Getting involved with a fundraiser for these organizations on a local or even national level can only help expose your book in a big way to a big new readership!

Online, you’ll need to really play with your cross markets. Don’t just join a yahoo lighthouse lovers group and announce that you’ve written a book … get involved with the group. Chat. Make friends. Always have your email tag visible and let it do the selling for you. In groups like that, people buy from friends, not interlopers who pop in, talk about themselves and their book then leave, (we’ll talk more about approaching your cross markets next week). Make sure your Author and Book websites are active with lots of interesting information so that possible book buyers come back regularly to see what’s new. Regarding a blog, yes, you want a book blog, but be sure to create a blog about lighthouses that also promotes your book because this can do something magical for you! It can establish you as an expert of sorts.

Today, our goal is to help you locate your possible Cross Markets. Dig deep into your manuscript and make your own list like the one above. Let yourself go wild with it, you never know where there might be a fantastic hidden alternative market you never thought about before. After you’ve developed the list, bring a critical eye to it. What will not work? What’s simply too time consuming and difficult to approach? What seems like a simple market to approach? What feels right and what feels wrong? You know your book intimately and only you can dissect it and find the Cross Marketing gems inside. Make your list and sleep on it.

Next week we’ll discuss … How to approach those interesting Cross Markets.

Author Success Series: Cross Marketing

What is Cross Marketing?

Cross Marketing from the Obvious to the Sublime

Crossing the line into TURBO Creative Thinking

Cross Marketing – Expanding your Platforms

Cross Marketing – Playing the Genre Game WELL



Author Success Series: Cross Marketing – Playing the Genre Game WELL

If you’ve been following this blog, you’ve read about what I call “The Genre Game” but playing the game and playing it WELL for Cross Marketing are two different things.

To briefly explain the Genre Game, let’s imagine you own a beauty salon. Your immediate first customers will be women seeking a stylist to cut, color or style their hair. One of those women might bring in their child for an appointment. Now you’ve found a Cross Market and a new customer, children, and you stick a sign on your window stating that you style kids hair too. One afternoon, one of your stylist mentions that she does manicures, and you set up a station for her where she can do manicures and pedicures and another sign goes into your window. You’ve Cross Marketed further and your customer base just grew again. After that, you put a few shelves up and stocked them with shampoos, conditioners, hair treatments, brushes and combs. Have you gained more customers? Not exactly but you have gained more sales from your existing customers.

The point of this example is simple. Cross Marketing works on a variety of levels for new exposure, but it also helps with creating stronger ties to your existing fans. There is another, very important point to make here. Like the beauty salon, you, the author, must deliver quality to the customers. Bad hair stylists are more likely to lose customers than gain them, and broken promises are guaranteed to create nothing but failure.

Another example – A picnic. It was just a July 4th weekend here in America and I went to four different picnics, so this one is fresh in my mind. Say you want to have a simple picnic, toss a few hot dogs and burgers on the grill, whip up some potato salad, maybe bring a watermelon and don’t forget the marshmallows, chocolate and graham crackers for the S’mores. Nice. But say you want to have a small picnic for friends. For that you might pack some cold fried chicken, a grilled veggie salad and oatmeal cookies. Yum. Now perhaps you’re planning a romantic picnic just for two. This time you may want to grill some lamb chops, take great cheese and a crusty loaf of French bread and a bottle of wine. The primary genre here? Picnic.

In this case we’ve looked at an extremely broad genre – picnic – and created different sub-genres to market to.

These examples may seem elementary but everything about good marketing and Cross Marketing is extremely simple.

If you’ve written a mystery, “Mystery” is your primary genre but it’s just the jumping off point for your specific Cross Marketing efforts. You need to explore deeply into your manuscript to discover how many possible sub-genres you can Cross Market to. Is your mystery a period mystery? Does it have a little steampunk flavor it? Is there romance involved? Are there paranormal elements in the book – ghosts or supernatural creatures or paranormal events? Is there a hint of horror in your story? Is the target reader primarily young adults?  Because remember, a great additional target for YA is women, 35-50 years of age. Is it a cozy mystery or does it have hints of sexuality or erotic romance in it?

Now a yes answer to any of these questions might cover only a minor subplot to the story … but if so, it is a terrific cross marketing avenue. Stretch out your mental minions like curious fingers and comb through your book. If you’re marketing it hard to mystery readers, it could be extremely profitable to slip in and do some marketing to groups that fit the various subgenres you uncover. You shouldn’t go to a Romance audience and call it a Romance Mystery, but you certainly can go to a romance audience and tell them that your book is a Mystery with some romance.

Literary agents pretty much perfected the Genre Game while trying to pitch and sell books to major publishers. There’s no reason we can’t use it to help get more sales for our books. Playing a GREAT Genre Game is all about understanding the target audiences you’re going after. Do some serious research. Granted, there are a few genres that simply can’t play this game – children’s books, non-fiction and extremely hard erotica, for example. But generally, every other genre can grow an audience simply by taking itself out of the genre pigeon-hole.

Take the challenge and see what you can learn about your own book. Write down every descriptive word you can think of about your story and explore the possibility of exposing your book to that audience. You’ll be amazed how many options are available to you!

Next week we’ll discuss … Locating YOUR Cross Markets. See you then!

Author Success Series: Cross Marketing

What is Cross Marketing?

Cross Marketing from the Obvious to the Sublime

Crossing the line into TURBO Creative Thinking

Cross Marketing – Expanding your Platforms