We all know the rigors of being an author. We have to plot the story, develop the characters, write the book and find publication. That’s the fun part. Now – thanks to drastic shifts in the publishing industry – we also have to market, promote and publicize the book. Scary stuff, especially for the unique race of creative souls called “writers”. It’s just not in our reclusive DNA to go so far, but what choice do we have?
There are wonderful ideas everywhere, books on basic marketing and promotion skills, workshops on platform building and every producer of the dreaded “sparklies” is lurking inside our computer screen ready and willing to help us out. With just a few clicks of a cursor you too can have lovely imprinted mugs or fancy book videos. You may need these things, you may want these things, but oh how confusing it all can get.
And there’s the big question. Does this stuff work? We network with other authors who do contests and giveaways. Do those work? We even imitate some of the strategies we see … but are those strategies actually creating book sales?
The truth of the matter is that without book sales, real author success is out of reach. It’s all good, every technique, every promotion, every contest. It’s all very important too, because you must be visible and active, but if you are still not getting the results you want, what can an author do?
Simple. It’s time to build a better mouse trap. To do that you need better materials, you need to place your trap in better locations and you must seed it with better cheese.
Promotion is important but have you looked carefully at how you create your promotions? Are they based on the success stories and events other authors are doing … or are they based on what’s inside your manuscript? For example, if you’re giving away a free book on facebook, so is every other author with a facebook account. BUT … if your main character is a gardener suspected of murdering the dead man found beneath her petunias … and you do a book giveaway to online gardening groups and communities in addition to your Facebook friends and fans … now you’ve expanded your reach in a big way!
Think about this. There are hundreds of gardening groups and communities on facebook, twitter and yahoo all over the internet. There are more in your real life communities. Imagine one little tweak to your promotions that includes this entire new audience and what it can do for you. Look at all the new fans you’ll meet, new places where you can introduce your book to and offer book giveaways whether online or in live speaking engagements.
This small adjustment can easily represent hundreds of sales for you … and all because you did what all the other authors do, but did it with a broader, more unique brush stroke. You made sales from the marketing magic right inside your manuscript. Your promotions are now personal, powerful and part of a much, much better mouse trap!
What’s inside your manuscript that can make your marketing, promotions and publicity seriously stand apart, and where can you find new targets for your strategies?
To help you create more exciting approaches, I’d like to offer anyone who would like one, a FREE 10 Tools for Author Success PDF handbook! Just go to The Author Success Coach website and download!