The more books published, the more venues for selling books and the more variety of quality and subgenres, one would think there are that many more book buyers – but where are they? I’ve herd this question from all my Author Success Coaching clients and I wonder if all authors and writers get lost in the quagmire of something I call … Narrow Marketing Vision.
Yes, Narrow Marketing Vision is real and it can be as deadly as the plague for authors desperate to gain fans and book buyers. The solutions are in so many places but the problem is that most writers simply aren’t looking in those places.
Today I’m beginning a blog series designed specifically designed to cure Narrow Marketing Vision and help you identify the plethora of unique marketing paths available to you.
In this blog I’ve covered Cross Marketing, Platform Building and the importance of creating a Book Business Plan. I’ve outlined skills for marketing, publicity and promotions. But this time I want to get very specific and break through the walls that hold authors back from reaching the sales numbers they seek. It all starts with what’s inside your head and what’s inside your book. It’s simple and complex, it’s eye-opening and powerful, but most of all, it will show you how and where to approach readers in places other authors aren’t thinking about. Instead of pinpointing the obvious (and severely overused) marketing tricks and strategies, this series will widen the landscape of possible readers and show you a few powerful ways to reach them.OVER THE NEXT EIGHT WEEKS WE WILL COVER
- Coming out from under the Narrow Marketing Vision rock
- Looking away from the directions other authors are using and overusing
- Dissecting your own manuscript to find your new prospective readers
- Understanding how to approach a new market
- Testing your new marketing for effectiveness
- Keeping the momentum going in your favor
- Spinning off a new marketing campaigns from a successful campaign
We’re going to have some fun. Following through will present a little hard work, but you’re going to free yourself from the “me too” and “ohh that looks cool” approaches to your market in favor of creative and exciting strategies for sales success. With so many books in the world, published so many ways and available in so many venues, you’ll never again have to wonder where the book buyers for your particular books really are!
FREE Ten Tools for Author Success Handbook available for download at The Author Success Coach website