Last weekend I was at the Pennwriters Conference. The last time I went to this particular writer’s conference, things were quite different. I was one of a few hundred writers desperately hoping to have a good face-to-face meeting with a literary agent so I could pitch my book. The stress level was high and I was, naturally, a nervous wreck. I got through it but what I learned there reshaped my entire idea of being an author forever. That was eight years ago, it was a good experience and I did get a request for a full manuscript, but my oh my, how the industry has changed since then.
This time I was at the conference to speak, teach workshops and sign books.
Have you ever had one of those moments when you wonder what you’re doing with your life and if it matters to anyone? With the shifts in the publishing industry, of course I continued to write and after several years, finally found publication. But something else happened. The deeper I got into the true dynamics of creating success for myself, I discovered that many other authors were struggling with the same problem. With nearly all of the marketing, promotion and publicity required to make our books successful sellers on our own shoulders these days, I realized that I had something unique and powerful to offer. I have more than two decades of experience in all those elusive conundrums that baffle authors – marketing, promotions and publicity – it was suddenly obvious that I had a lot of the answers. It all began by answering authors questions on twitter about how to market and grew into Finding Author Success: Discovering and Uncovering the Marketing Power within your Manuscript. It’s gone even further since the book was released last November.
Yes, I’ve had two novels published, but this time the conference for me was all about author sales success and what it takes to attain it. Armed with copies of Finding Author Success I taught a pre-conference workshop on Building a Book Business Plan. I then did a three hour workshop covering the 10 Tools for Author Success. I was asked to do a read and critique session with literary agent Miriam Kriss of the Irene Goodman Literary Agency, and I sat and signed books in the hospitality suite. Sounds like lots of fun and great exposure and one would think I’d be thrilled with how far I’d come since the last Pennwriters Conference I attended … but it goes much deeper than that.
This was a wonderful experience for reasons that have nothing to do with being asked to speak in cities like Boston, Chicago, New York and all around my own state of Pennsylvania. It had to do with something even more exciting! Success … for several of the authors I chatted with, taught in the workshops or simply met in the halls.
Part of both the Book Business Plan workshop and the 10 Tools for Author Success lecture has to do with helping the authors attending to polish, tighten and add power to their 25 word core pitch. What I feared would be boring to them, turned out to be magic and five of them, using the pitch they’d perfected during the classes (and one simply through a brief conversation at breakfast) all managed to have wonderful results with the agents … and they all tracked me down to let me know that the agent they’d pitch had requested full manuscripts! I felt like a proud momma! I felt like dancing in the streets for them! And … I finally knew that what I’m doing really does make a difference.
I’m not one for shouting from the rooftops but my publisher encouraged me to do a little horn tooting about this. Finding Author Success is truly a book that helps authors in many ways, from getting an agent or publisher’s attention to letting the whole world know they have a book for sale.
Another thing that came from the conference was the fact that as much as I love writing fiction and will continue to do so, there’s much more on the horizon for me as an Author Success Coach. I can help authors find the sales success they need by taking them deeper into the simple but unique areas of marketing most authors never explore. I’m starting another book for Author Success that will focus on the power and push of serious cross marketing that can take an author’s book sales from mediocre to the stars.
Now all I have to do is write it.
Next week we’ll return to the True Marketing Power for Authors series and we will be talking about seriously dissecting your own manuscript to find even more new prospective readers. See you then!
FREE Ten Tools for Author Success Handbook available for download at The Author Success Coach website.