ARE YOU IN YOUR WRITE BRAIN … OR YOUR MARKETING BRAIN?

frazzled BrainI bet you think these are two completely different brains, or at least that these tasks take place in two completely different parts of the brain. Guess what? They don’t. Lots of feelings come in to play when an author hears the word MARKETING, and most of them are unfortunate misunderstandings. This is the beginning of a series covering the twelve most limiting author marketing misconceptions. These are the misinterpretations and mistaken beliefs that have run rampant in the author world, giving marketing a bad name and a fearful image. Strap in for a crazy ride. You may just discover a few things about marketing that make it far less foreign and far more familiar to your author creative skill set than you ever imagined. I give to you the 12 Author Marketing Misconceptions, and how to save yourself from the fearful marketing monsters that don’t actually exist. Open your mind and take in the facts about this misjudged ally. You may discover that marketing is actually your partner and an invaluable collaborator in your quest for book sales success.   Devil 112 AUTHOR MARKETING MISCONCEPTIONS MISCONCEPTION #1 Marketing is Evil Believe it or not, I have heard this more times than I’d like to admit. Truthfully, marketing is not immoral or wicked, it isn’t harmful, doesn’t cause misfortune or suffering. Marketing doesn’t have a dreadful character, it isn’t angry or cruel, it has no bad intentions. Marketing doesn’t cause mischief. Marketing will not steal your car. Marketing can, however, help you buy a new car, a really great car with all the bells and whistles. To say that marketing is evil is to unfortunately admit that you have no clue what marketing actually is or how it works. It’s all right; most authors are in that same misguided boat. See, the reality is that marketing isn’t the nasty demon in an author’s life. It is, however, the simplest tool to master and can guide you the heavens…if you let it. Understanding what marketing actually is will help. Marketing is creating awareness of your book. You’re already doing that a bit. You’ve told everyone you know about your book, again, and again, and again. See there’s a difference between marketing and marketing well. You may be marketing with few results because you’re repeatedly creating awareness to the same small audience. It’s time to go wide instead of just Los Angeles rain-puddle deep. Marketing is all about creating awareness to huge audiences— broad audiences loaded with people. If you build a following of these huge audiences and connect with them, you will have marketed well and created wide awareness of your book. SUCCESSLocating these audiences is the creative element of marketing most authors never recognize. The key is not to only look for book buyers or readers, but also to seek out lovers of the unique elements inside your story. Using your story unique hooks leads you to massive audiences other authors aren’t approaching, and that glowing successful sales feeling we all want. Once you’ve marketed well and wide, really nice things happen. Awareness is the groundwork for promotions and publicity. If people aren’t aware of a book, they’re less likely to respond to your promotions and purchased the book. If they’re not aware of your book, they are also less likely to support your publicity. Marketing is extremely important because without that solid groundwork, you’re doing nothing but spinning your wheels, begging the same people over and over to buy your book. That’s just not fun.

 Get the book sales you want!

 Write Brain.Left BrainAVAILABLE NOW!

From Motivational Press!

Write Brain/Left Brain: Bridging the Gap between Creative Writer and Marketing Author

 

Finding Author Success 2nd edition

Available in print Amazon, B&N and e-book Kindle, Nook, Kobo

Cross Marketing Magic for Authors

Available in print Amazon, B&N and e-book Kindle, Nook, Kobo

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About Deborah Riley-Magnus

Deborah Riley-Magnus is an author and an Author Success Coach. She has a twenty-seven year professional background in marketing, advertising, and public relations as a writer for print, television, and radio. She writes fiction and non-fiction. Since 2010, she had two novels released. In 2013 her nonfiction, Finding Author Success (Second Edition), and Cross Marketing Magic for Authors were released. Her newest book, Write Brain/Left Brain, focuses on bridging the gap between the creative writer and the marketing author. Deborah produces several pieces monthly for various websites and online publications. She writes an author industry blog and teaches online and live workshops as The Author Success Coach. She belongs to several writing and professional organizations. Deborah has lived on both the east and west coast of the United States and has traveled the country widely. She is a native of Pittsburgh, Pennsylvania and recently returned after living in Los Angeles, California for several years. View all posts by Deborah Riley-Magnus

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