If you hold the screw driver upside down, it doesn’t work. If you don’t plug in the copier, it doesn’t work. Nothing works if you use it incorrectly. Most authors see marketing as an intrusion into their writing lives. It seems like a foreign language meant to be spoken in a far off land they never heard of. Without an embassy or tour guide, marketing feels like something that simply can’t work because there’s nothing about it an author understands. Authors with this mindset are still the amazing, creative people who wrote their book-but somehow taking shortcuts they never would have considered when developing plot or character seem just fine for marketing that book. Authors seek the briefest, easiest, and most unobtrusive ways to use marketing that they can find or devise. Shortcuts are the name of the game and unfortunately, just as shortcuts don’t work to write a great book, they don’t work for implementing effective marketing. Twitter’s fun, so they make friends and talk, they repeatedly ask people to buy their book and chit-chat about writing the next book with all their other Twitter author followers. They try silly puzzle promotions, quick online launch parties, and join every author book promotion event they can locate. That should do it, right? Here’s the unfortunate catch. All of these efforts are noble; they show motivation and willingness to be a good marketing author. The simple problem is that these authors are not using marketing correctly. Authors who fail at marketing do not fail in their intention to do it well; they fail at not plugging the marketing machine into the outlet, that’s all. Like everything creative in the world, marketing has a process. Cooking has recipes, games have rules, building a house requires plans. Writing a book well has the same kind of laws. So why would marketing be any different? Authors aren’t afraid to plant a garden or bake bread, even though it’s not what they do all the time and requires different sets of rules. To these gardening and cooking authors, it’s just a cool new adventure. So is marketing. Marketing might not grow a perfect crop of zucchini or present the best spicy loaf of bread ever baked, but marketing can do something you want even more. Truly creative marketing, when used correctly, can help you get massive book sales…and that tastes way better than any zucchini bread on the planet.
Get the book sales you want!
Write Brain/Left Brain: Bridging the Gap between Creative Writer and Marketing Author
Finding Author Success 2nd edition
Cross Marketing Magic for Authors