Tag Archives: Publishing

AUTHORS ABOVE THE CROWD … STRATEGY

chess 2What’s your strategy for success? All authors have one, but often can’t actually explain it. Some writers join several author groups to learn what they can about marketing from their peers. You might be the kind of author who follows the pack. You probably don’t even realize you’re doing it, but every time you do a promotion or market your book, you’re doing it because another author did it, or your author friends are doing it. Other authors dig deep into their pockets to purchase solutions for selling books. It’s a strong direction for those who can afford it, but are they sure of the results? Could they be doing better?

To be heard above the crowd you have to step away from the crowd, and in this case, it’s the crowd of wonderful other authors. There is perceived safety in numbers and it’s lovely to have the support of other authors struggling through the same marketing trials and tribulations. You can all talk about failures and successes, but the problem is that you want to sell more books than they sell. So when it comes to seriously marketing, you have to look elsewhere.

There are good and effective ways to do this. First you must create your unique strategy. These are a few simple starting points to help you begin to make your mark, create bigger sales, and establish broader marketing exposure. Best of all, the exposure will be in places where other authors are not marketing. It will be totally unique to you and your book.

Your biggest strategy must be to be sure you know what you want, and who really wants to hear your message.

goals 2SET GOALS

What are your goals? Each person’s goals are different for a variety of reasons. Some authors are thrilled with giving away more books that anyone else. Some authors like exciting promotional blasts that bring big numbers to their blog stats or website visitor count. Others like the numbers with dollar signs in front of them so they watch their royalty reports. Some become obsessed with Amazon ranking numbers and the roller coaster of rising and falling emotions. Some like to write for a few loyal fans, while others want to create a million loyal fans. It really doesn’t matter what you feel is most important where your goals are concerned. If you meet those goals, you are successful. BUT, you must seriously take some time to set author career goals. With your goals in hand, it will be far easier to determine if your efforts are successful or not.

bookbuyer 1TALK TO BOOK BUYERS

I’m sure you have a wonderful number of friends on Facebook and followers on twitter, but who are they? Are they mostly other authors? Take a serious look at your social media followers. The best rule of thumb is 1 author to every 10 prospective book buyers or fans. That means that your first step is to start talking to book buyers. So, how do you find them?

The simplest way is to LOOK INSIDE YOUR BOOK. Right in your manuscript are probably a hundred clues for where your prospective book buyers can be located. This isn’t about focusing on genre lovers at all. Naturally you will make yourself visible to romance or mystery or fantasy or whatever genre lover relates to your book. This is about digging deeper and locating target prospective book buyers based on the unique hooks inside your story or nonfiction subject.

For example, does your romance take place in a seaside town? Is your mystery about a murder during a scuba diving adventure? Does your main character bake cookies, or drink coffee, or lift weights, or weed the garden to work through their issues? Does your vampire or werewolf or faery princess play an instrument or love black licorice or dance for a living? Is your historic fiction connected with the Victorian or medieval or 1050’s era? These are the magic unique elements that CONNECT with prospective book buyers. You need to make followers and friends with these people.

Simply search twitter and Facebook for groups or people connected with whatever your unique hook happens to be. Make friends and follow people who like your unique hooks. Find blogs about those subjects and follow them. Always use your twitter and Facebook links when communicating with these people and invite them to follow or friend you.

These efforts will quickly help you reach the correct 10:1 ratio of prospective book buyers to other authors. Then, when you market or promote or talk about your book, you’ll be talking to the right people.

Next time, we’ll talk the best ways to prepare for reaching out to these fantastic broad audiences. Connecting is the key, and the process is fun and far easier than you might think.

Write Brain.Left Brain

AVAILABLE NOW

Finding Author Success Second Edition available in print and ebook

Amazon print, Amazon Kindle and B&N

Cross Marketing Magic for Authors available in print and ebook

Amazon print, Amazon Kindle and B&N

 

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ABOVE THE CROWD … 8 WAYS TO GET YOUR AUTHOR MARKETING VOICE HEARD

crowd 1How many writers are there in the world? How many recently signed literary agent or publishing contracts? How many are self-publishing? How quickly do books come onto the market now that e-readers have grown so unbelievably popular? And … how many new books actually launch every day?

The numbers are staggering! Some of these books are destined for greatness, written by best selling authors and backed by big publishing monsters. Others have fantastic sales potential, providing the author is ready, willing and able to shout loud enough to be heard over the din. Some books will soar to the top ten Free books on Amazon because the author understands the dynamics of the game. Others will simply float in the middle, getting admirable visibility and fairly good sales. Then there are the duds. Not because they aren’t good books or well written, but simply because the author has no clue as to how to navigate the marketing and promotions world.

stand apart 2If 1,000 books in the exact same genre and subgenre as yours are released on the exact same day, how will you become visible? Now, imagine 10,000 books flooding the market just as yours comes along. What are you going to do?

Most authors have two choices. They either try everything and anything, or they freeze like deer in the headlights. Neither is actually effective for good sales results.

This is a new author marketing series just for you! In this series we’ll cover 8 wonderful ways to get your Author Marketing Voice heard, and heard by the right people … the ones who want to buy your books.

stand apart 4Over the next few months we will cover:

  • STRATEGY – How to develop the perfect marketing strategy for your book and your audience
  • PREPARE – How to be ready for your launch with an already waiting book buyer base
  • BROADCAST – How to set up your platforms so that they are constantly blasting the right message to the right target
  • 3 – 2 – 1 – How to create the book launch as creative and powerful as the book you wrote
  • EXPLORE AND CONQUER – How to find and approach audiences other authors aren’t even thinking about
  • ROAD SHOW – How to take your marketing live and expose your book to broader audiences
  • FUEL – How to keep your sales momentum alive and well
  • RELOAD – How to do it all again for your next book

Next time, STRATEGY, the electrical current that makes any marketing machine run!  Are you ready?

Write Brain.Left Brain

AVAILABLE NOW

Finding Author Success Second Edition available in print and ebook

Amazon print, Amazon Kindle and B&N

Cross Marketing Magic for Authors available in print and ebook

Amazon print, Amazon Kindle and B&N

 


Things that Scare Writers …

It’s October and the chant “Deadlines and Edits and Bills, OH MY!” can be heard ringing from the rafters of every writer and author I know. Even a few publishers are squawking as the harvest moon rises. Why do we get this way? And more importantly, how can we manage the dreaded forth quarter scary stuff? Here are 5 Tips to help writers and authors get through to the New Year.

NaNo Only if You Can

NaNoWriMo has been a fantastic phenomenon. Many writers find it a fantastic challenge, but for as many writing a new book or finishing a work in progress who find it a successful process, there are just as many who find it to be far less productive. My theory is that timing may be the issue. To participate in NaNo, the writer must commit all their time during the month of November to reaching a word count goal. Granted, writing 50,000 words in 30 days can be a great thing, but writing the RIGHT 50,000 words is what really matters. If you’re able to do NaNo – meaning if your life allows you to block off 30 days and nights for nothing but writing – by all means, go for it. But most writers and authors I know have many, many other responsibilities in their lives, They are mothers or caregivers, hold down full time jobs, take care of the house and cook meals and they have outside commitments to their community or church or clubs and friends.

Don’t get me wrong, NaNo can be a wonderful tool, but if this is your first time on the NaNo speeding train, I have a few suggestions. Before you sign on, take an inventory of your life. Determine what’s most important to you in the month of November and carefully evaluate the stress level you’ll be adding to your load. Stressed writing is never the best, but if after thinking it through you discover that you’re the kind of writer who thrives under tight, heavy deadlines, rock and roll with it. I’ll be looking for the NaNoWriMo logo on your social media and cheering you on!

Keep a Sharp Eye on Your Platforms

Platforms are the pumping, heated life blood for your book. Your website, twitter, Facebook and blog entries are how you tell the world – prospective book buyers, fans, literary agents and publishers – that you are writing a book. It’s how you get them excited about it.

This final quarter of the year is fraught challenges, the holidays, the changing weather, and that all-important self-imposed deadline. We’ve all done it … “I’m going to finish that book before New Year’s Day!” (Never mind that we might have decided to write that book LAST New Year’s Day, LOL.) It all adds up to pressure and ignoring your platforms to carve out more writing time is simply COUNTERPRODUCTIVE. Your book may get finished, but no one will know about it. A disappearing act by any writer or author can set things back drastically.

Plan your platform activity time carefully. Twitter 2X every day for 10 minutes each morning and 10 minutes each afternoon. Facebook  once every day. Post a question or fact of the day that pertains to your book’s unique elements. Blog at most once every two weeks, and at least once every month.  Be sure to blog about your book – the story, subject and unique hooks within your book. Don’t blog about the process of writing, it gets boring and basically is nothing new. Your blog subjects should be interesting to your prospective book buyer and reader fans … not other authors. Update your Website at least once every month. These updates can be adding the newest reviews for your backlist, interesting subject explorations related to your work in progress, where you’ll be speaking or signing books. A great way to handle website updates is to embed your blog into your author website.  Every time your blog entries are made, your website is also updated. Cool, huh?

Keep your platforms alive and hopping so that readers, prospective book buyers and established fans will be excited and waiting for your next book. (Even if this is your first book, keep those platforms sparking!)

Take a Moment to Look Around

I see you there, sitting at your computer, wearing sweats and a pair of ugly fuzzy bunny slippers. Time to look around! Put on your shoes and go for a walk. Go out and do your grocery shopping. Take an hour to walk around the mall. JUST LOOK AROUND! Who knows? That old man strolling from his car to the dry cleaners just might be the basis for a great character. The colors and weather you see might play a critical role in your plot. Passing conversations may inspire dialog you didn’t expect. Go on. Get out of the house. Enjoy. It’s good for the writer’s soul, especially as we face this time of year.

Plan Your Holidays NOW

Oh the Holidays! How crazy can those get? Family, parties, gift giving, baking, cooking, entertaining – it all adds up to a stressful time of year for anyone, especially the writer working on a deadline. It’s still early enough to plan a low-stress holiday season. Take advantage of the lay away programs for your gift shopping. It gets the names on your gift-giving list checked off, keeps the gifts out of your space and gives you a feeling of accomplishment. Do a little bit every week.

Talk with your friends and family now and find out what they’re planning. Will you be going to a party or ten? Will you be responsible for bringing a part of the menu? The beer? Flowers? Keep this simple and plan ahead.

Are you a holiday card sender? Writing holiday greetings isn’t exactly writing. I honestly know people who send out hundreds of holiday cards every year, each with a sweet personal note in them. If you’re like that, get those cards early, write 10 of them every week then set them aside. This way you’ll have them all done before it’s time to drop them into the mailbox.

Above all, remember to take in and cherish the holidays. They only come once a year and we deserve a little frivolity and joy.

Sleep

Yes, sleep. If you’re like me, sleep is that elusive thing that everyone else seems to enjoy. My mind spins with what has to be done, what isn’t done yet, what I want to do and how much I don’t want to fail by not finishing something … especially my book.

There are tricks for getting sleep. Drink chamomile tea instead of coffee after 7 p.m. Avoid stimulation like exercise, computer games or reading that wonderful horror book beside the bed. Do Yoga. Relax and breathe. Yeah, right, like any of those actually work. The only real advice I can give is this … when I honestly feel that I’ve been productive that day, I can actually sleep. Sleep is replenishing. It’s healing and healthy. Anything that works for you to make sure you get the rest you need is a good thing. And remember, real, deep sleep brings fantastic dreams that can easily find their way into your book. Nothing is more important than creative ideas, right? So why risk giving up 1/3 of your creative life to stress and fretting over everything that needs to be done? Get your fair share of dreams!

There you go, 5 Tips to help writers or authors get through this scary, stressful final quarter of the year. Happy writing!

Write Brain.Left Brain

AVAILABLE NOW

 

Finding Author Success Second Edition available in print and ebook

Amazon print, Amazon Kindle and B&N

Cross Marketing Magic for Authors available in print and ebook

Amazon print, Amazon Kindle and B&N

 

 


What happened at the Conference: “Finding Author Success” SCORES!

Last weekend I was at the Pennwriters Conference. The last time I went to this particular writer’s conference, things were quite different. I was one of a few hundred writers desperately hoping to have a good face-to-face meeting with a literary agent so I could pitch my book. The stress level was high and I was, naturally, a nervous wreck. I got through it but what I learned there reshaped my entire idea of being an author forever. That was eight years ago, it was a good experience and I did get a request for a full manuscript, but my oh my, how the industry has changed since then.

This time I was at the conference to speak, teach workshops and sign books.

Have you ever had one of those moments when you wonder what you’re doing with your life and if it matters to anyone? With the shifts in the publishing industry, of course I continued to write and after several years, finally found publication. But something else happened. The deeper I got into the true dynamics of creating success for myself, I discovered that many other authors were struggling with the same problem. With nearly all of the marketing, promotion and publicity required to make our books successful sellers on our own shoulders these days, I realized that I had something unique and powerful to offer. I have more than two decades of experience in all those elusive conundrums that baffle authors – marketing, promotions and publicity – it was suddenly obvious that I had a lot of the answers. It all began by answering authors questions on twitter about how to market and grew into Finding Author Success: Discovering and Uncovering the Marketing Power within your Manuscript. It’s gone even further since the book was released last November.

Yes, I’ve had two novels published, but this time the conference for me was all about author sales success and what it takes to attain it. Armed with copies of Finding Author Success I taught a pre-conference workshop on Building a Book Business Plan. I then did a three hour workshop covering the 10 Tools for Author Success. I was asked to do a read and critique session with literary agent Miriam Kriss of the Irene Goodman Literary Agency, and I sat and signed books in the hospitality suite. Sounds like lots of fun and great exposure and one would think I’d be thrilled with how far I’d come since the last Pennwriters Conference I attended … but it goes much deeper than that.

This was a wonderful experience for reasons that have nothing to do with being asked to speak in cities like Boston, Chicago, New York and all around my own state of Pennsylvania. It had to do with something even more exciting! Success … for several of the authors I chatted with, taught in the workshops or simply met in the halls.

Part of both the Book Business Plan workshop and the 10 Tools for Author Success lecture has to do with helping the authors attending to polish, tighten and add power to their 25 word core pitch. What I feared would be boring to them, turned out to be magic and five of them, using the pitch they’d perfected during the classes (and one simply through a brief conversation at breakfast) all managed to have wonderful results with the agents … and they all tracked me down to let me know that the agent they’d pitch had requested full manuscripts! I felt like a proud momma! I felt like dancing in the streets for them! And … I finally knew that what I’m doing really does make a difference.

I’m not one for shouting from the rooftops but my publisher encouraged me to do a little horn tooting about this. Finding Author Success is truly a book that helps authors in many ways, from getting an agent or publisher’s attention to letting the whole world know they have a book for sale.

Another thing that came from the conference was the fact that as much as I love writing fiction and will continue to do so, there’s much more on the horizon for me as an Author Success Coach. I can help authors find the sales success they need by taking them deeper into the simple but unique areas of marketing most authors never explore. I’m starting another book for Author Success that will focus on the power and push of serious cross marketing that can take an author’s book sales from mediocre to the stars.

Now all I have to do is write it.

Next week we’ll return to the True Marketing Power for Authors series and we will be talking about seriously dissecting your own manuscript to find even more new prospective readers. See you then!

FREE Ten Tools for Author Success Handbook available for download at The Author Success Coach website.

“Finding Author Success” available in print and ebook on Amazon, B&N, Apple and Sony!

 

 

 

 


True Marketing Power for Authors: Come Out From Under the “Narrow Marketing Vision” Rock!

I totally understand that authors are a little skittish and afraid of everything “marketing”, but we all understand that it’s the way of the publishing world these days. It only makes sense that like the original cavemen, writers and authors would ban together for safety and survival … but is that really the way to thrive and grow? Yes, it has been a fight or flight world for hopeful authors over the last decade, but it’s gone beyond the really dangerous times. Now we can all breathe a little easier and forge ahead in this brave new publishing world.

So, how do we go about it? With the apocalypse over and all the industry shifts finally settling into patterns, it’s time to pick up our heads and look around. We’ve all been hiding under a rock … the Narrow Marketing Vision rock … so who else is under there with us?

I’m going to start with a question. In your facebook list of friends, how many of them are other authors? How many of your twitter followers are other authors? To effectively use these two powerful social networking venues, the ratio of authors to prospective book buyers and fans should be – 1 author/10 book buyers. I’m going to guess you’re nowhere near that.

Most authors I know have hundreds of other authors as friends and followers and I completely understand the attraction. After all, we’re all in the trenches together, struggling together. We need each other for pats on the back and encouragement, a shoulder to cry on or an understanding sounding board. That’s all good … except that far too often we get so caught up in our author camaraderie, we forget the real reason for social networking – to GAIN PROSPECTIVE BOOK BUYERS AND FANS.

There are major benefits to having daily connection with other authors. It’s like a college study group, everyone has a different area of study expertise – the industry news, which agents or publishers are closing or opening, who got signed and who decided to self-publish. It’s great feedback on how the industry influences your own work. You always know what genres are building and which are fading, which audiences are becoming lucrative and which ones are dissolving. Other authors are a wonderful resource for a plethora of industry information that directly affects you and your career.

As wonderful as all this information is and as supportive as all these friendships can be, there is a dangerous patch of quicksand there too and it involves marketing. In any given hour, in any given author twitter stream there are at least three new fangled promotional ideas someone tried and someone else tried and someone else found success with. Does this mean it’s a good idea to help sell YOUR book? Maybe, maybe not. Does this mean it’s worth your time and effort? Maybe, maybe not. I can honestly say that if it’s free, try it but if it takes your hard earned money, think twice.

The kind of quick and easy promotional ideas that float around cyber space for authors have two problems. First, everyone has seen them so everyone will be trying them. And second, they usually have nothing to do with seriously targeting YOUR prospective book buyer. In other words, all the cool marketing ideas under that Narrow Marketing Vision rock are generic and overused. Many writers and authors are so deeply embedded into their author connections, they completely forget that there are other ways to gain book sales.

Back to that social networking ratio – 1 author /10 book buyers. A serious author seeking sales success must treat this ratio like a precious gem. No, I’m not suggesting that you cut off all your author friends, I’m simply suggesting that you focus your social networking growth on prospective book buyers and fans until you reach that all-important ratio.

Now for the BIG QUESTION. Where do you find your prospective book buyers and fans? Time get down to the work.

What genre do you write? What is the clear demographic of your reader? Where are those readers? For now, I’m going to just grab a genre and target market out of the hat. If you don’t write in this genre, the system of targeting is the same, just focused in a different direction.

The hat says … drum roll … Urban Fantasy. What we’re going to do first is determine how to find urban fantasy readers, then how to approach them on twitter and facebook.

Start with a list of places those prospective book buyers might be by determining key words.

  • Vampire
  • Fae/Fairy
  • Werewolf
  • Fantasy
  • Paranormal
  • Supernatural
  • Paranormal Romance (if it fits and there is some romance in your book)
  • Trolls
  • Shape-Shifters

This is just a brief list of subjects your prospective urban fantasy book buyer may be interested in. Now it’s time to reach out. Create a list under each category (if you ask twitter or facebook to search “vampire”, it will list everything under that catagory) and simply make friends or start following. If you do this for ten to fifteen minutes every day within your twitter and facebook accounts, you’ll be amazed at how your base will grow and that author/prospective book buyer ratio will improve.

There is a vital next step to all this. If you are currently heavily into author connections, you most likely tweet and facebook post “author and writer” related comments. This has to change along with your ratio of followers and friends. You’ll need to tweet and facebook post things about urban fantasy, your stories and exploration of the genre. Only by doing this can you hook your new prospective buyer followers and friends into wanting to chat with you and actively follow. Post a question of the day on your facebook. Create a fun exploration of an urban fantasy creature in your twitter stream … and ALWAYS REMEMBER to at least twice every day, post or tweet links to your website and where your books can be purchased.

Getting out from under the Narrow Marketing Vision rock is the first step to truly gaining bigger book sales.Next week we’ll be covering new avenues for marketing that your author friends haven’t even thought about yet … and in a few weeks we’ll explore how to delve deeper into your manuscript for prospective buyers that you can’t see on the surface of your genre.

Questions? Please post a comment and I’d love to answer.

FREE Ten Tools for Author Success Handbook available for download at The Author Success Coach website.

“Finding Author Success” available in print and ebook on Amazon, B&N, Apple and Sony!


Authors! Three Tips for Keeping Your Marketing Momentum

How do you keep the MARKETING love alive? We authors have a massive load on our shoulders! We have to work to pay the bills, take care of family, socialize occasionally with friends, write books and … Dum dum daaaaaa … promote and market them too. It’s a lot to ask of anyone, but asking an author who is basically creative to suddenly become an analytical and business-like person is sort of like asking a dog to be a cat two days a week.

Guess what? We have to do it anyway.

I’m sure you’ve all faced the dilemma of starting some kind of marketing strategy for your book and discovered that after some time (a few days or weeks or months) that fantastic strategy has sort of fizzled out. What’s an author to do? We don’t want to start from scratch but we can’t just stop marketing and promoting or demand for our next book will be next to nothing!  Catch 22? Nope, it’s just time to put on our thinking caps again.

Creativity is creativity and if you look at marketing and promoting your books as part of the whole creative process – rather than look to what other authors have done and try to imitate that for success (i.e. giveaways, FB ads, book marks and imprinted mugs) – you are sure to find the perfect formula for success that works for you and your book.

The reason most “tried and true” marketing strategies fizzle out so quickly is that they are basically overused. The prospective book buyer has seen them a thousand times. The key to keeping your marketing push alive, well and hopping is to keep it moving like a good boxer with great footwork.

Here are three tips to reboot your marketing efforts that won’t take a ton of time or energy, just a little creativity.

TIP NUMBER ONE – FIND A NEW ROUTE

It’s the ugly truth – your book is in the same genre and tapping into the same market as a thousand other books. You do what the most successful authors are doing, at least you try, but it always falls flat quickly.

This is a simple study in looking the other way, or in this case, ANOTHER way. I’ve always found that if everyone is taking a particular freeway at a particular time, it’s easiest on my gas tank and my nerves to simply take a different freeway.  Apply that to your marketing and everything gets a whole new light.

For example, if all the authors are slamming away on the newest trick of the day … giveaways or contests or scavenger hunts … you need to look at doing something they are not doing. In fact, this works best if it’s something they never even thought about doing.

Consider creating a high visibility promotion that includes publicity: a walk for cancer by zombie book lovers (in costume of course), or blood drive where vampire authors donate blood and attempt to reach a goal of a certain number of donors in a limited time. This kind of publicity gets noticed and if you are the author who created it, it also has long term positive ramifications as you move ahead in your writing career.

Have you thought about doing an event at a nurses group or meeting of the local garden club? Trust me, nursing and gardening aren’t all these groups talk about or all they do. These people like to read too. If you offer to do a reading and Q&A at a meeting of the local women’s club, they might jump for joy. These organizations are always looking for interesting subjects and speakers for their meetings. And while every other author in your genre is pounding away, trying to give a way a free book on twitter, you’re signing a selling fifteen or twenty books at the Ladies Auxiliary meeting right in your home town.

Looking elsewhere is always a great way to keep your sales hopping. When you go back to the regular grind of twitter and facebook, you suddenly have some really fun and interesting experiences to talk about.

TIP NUMBER TWO – CHANGE THE ODDS

Ever been to Vegas? Even if you haven’t, you know the odds and what they mean. If Dan Brown writes a book, everyone buys it. He has all the odds in his favor, a big publisher, extraordinary talent, high visibility thanks to his wonderful marketing and publicity experts, and fans by the boat loads. How are we supposed to stand against all that?

Simple. Change the odds. For example, even if your book touches on similar subjects, has a similar story and similar characters, SOMETHING about your book is different and extremely unique. The only way to battle something as formidable as the Top Ten Best Sellers of the World is to find your hooks and make sure they’re sharp.

Is your hook the unique character traits? Use them. If your main character is a cigar expert, you need to tap into the cigar industry. If s/he is into vintage clothing or fine whiskey, there are two more audiences. The magic of changing the odds falls under the category of cross marketing. If you can cross market your book to music teachers or coffee lovers or the home building industry because your story and primary characters are connected with that subject, you are tapping into a new market.

Here’s the kicker, it’s not only a new market to connect with, it’s the same market Dan Brown is tapping into. He’s just doing it as the author of a few best selling books. You are stepping into that arena as the author of a book that fits the reader’s personal interest. You’re doing this without an expensive publicist or big publisher, you’re doing this as you. AND it really does change the odds because now you can sit at the same poker table with any author in the world. Stepping into this cross marketing arena also feels and looks different than how all the other authors are trying to market, so it’s a great freshener for your strategies.

TIP NUMBER THREE – LOOK OUTSIDE

When you want to do some marketing, where do you look? At other authors, of course. It’s a great place to look, right?

Wrong.

Yes, other authors are doing what authors do and I’m not telling you to stop doing the tried and true marketing techniques. I’m simply suggesting that you look outside the publishing world for interesting and powerful ideas.

Did you notice a slogan on the passing exterminator’s van that caught your fancy? A billboard that used just the right push for the product? A radio or television campaign that you can’t forget. Marketing and promotion is going on all around us and there are some fantastic approaches to the market just outside the publishing world. Don’t have narrow vision, lift your head and look around.

If you take a week and keep a small note pad at your side, you will find yourself observing and jotting down cool ideas from all kinds of products and services. These concepts impressed and intrigued you. They sparked your imagination and made you smile. All you have to do is think them through and see if one of those kinds of approaches will work for your book. Maybe you can’t do a teaser promotion on the radio like you heard for the new Tide with bleach … but you can do something similar with teasers in your blogs, on twitter or facebook. If the fun event to raise money  for your local zoo can’t exactly work for your book, perhaps there’s an element of that event that you can implement for your own marketing.

All I’m suggesting is that you can seriously impact your marketing approach if you just step away from the computer screen and look outside. Marketing is happening all around you! Get influenced by some of the best of our time.

So, there you go. Three tips for keeping your book marketing momentum alive and vibrant. Give them a try and let me know what you come up with!


What on Earth is “The Author Success Coach”?

Just what is an Author Success Coach? Well, as THE Author Success Coach (long story) I guess I can explain it. Maybe the journey to becoming The Author Success Coach will help a little.

See, many, many moons ago – too many to count – I spent a majority of my days and many long nights in the world of advertising, marketing and public relations. Cool, huh? Not really and not always. It’s a very unique world that prides itself in the many and varied techniques for cutting throats and piercing backs with nice long knives. After twenty-odd years of enjoying the creative part of that universe but dodging blades, I called it quits. Well, I thought I was calling it quits, I had no clue where things were about to go.

I chose other kinds of knives and became a chef – yes, a prepping, cooking, menu planning machine. I worked evenings and nights and weekends and although it was the hardest physical job I ever did, I adored every minute of it. What did I like most? Besides the creative flavor development and beautiful plating elements, I confess I liked the promotional parts of it. I loved being part of the ACF (American Culinary Federation) helping with marketing and PR for events at the various restaurants or country clubs or banquet facilities where I worked. I loved creating menus and food experiences for special promotions or clients. By the end of that career, I had become an executive chef and was still … you guessed it … promoting, marketing and actively doing publicity. It seemed my whole life was about writing and creating campaigns.

Regretfully I had to leave the culinary industry to save my back. Literally. It wasn’t getting stabbed in the back I worried about, now heavy three gallon stock pots were trying to kill me. I’d always been a writer, for radio and television advertising, for print and media, for the press and articles … and for that book I secretly hoped I could write. So many fragments of novels I’d begun here and there started to come together and finally I began the real focus of a writer/author. I gained agent representation (another really long story) and finally publication for an urban fantasy series. Cold in California comes out June 15.

Now, (and by this point, you’re probably thinking, “finally”) we can get to the point. What is The Author Success Coach?

The Author Success Coach is not a writing coach. I don’t work with writers on their manuscripts, I’m not an editor nor am I a plot strategist. I don’t provide writing prompts or tricks for overcoming writer’s block. If asked, of course I’ll try to help, but that’s certainly not my forte.  Trust me, for my fiction, I sought out a great mentor specific to the genre and suffered through all the shifts, changes and tweaks required to present a well written book for my agent search and publisher search. Like the professional kitchen, that was really hard work! Every author should do that. I believe it’s the real difference between a writer and an author.

So, back to the question. What is The Author Success Coach? Having written articles my whole life, blogging was a natural direction. Unknowingly building my platform took me onto twitter and facebook and I discovered the most amazing thing over the past few years. See, I really did have something to offer … some serious value-added information to pass on to other writers and authors. And it all had to do with that career I tried to escape so long ago!

THE INDUSTRY

Because of the shifts in the publishing industry (which may not stop quaking for many years to come), authors desperately need to understand all the elements of marketing, publicity and promotions. Oh! Oh! I know how to do that! It became the focus of my blogs, it grew into a variety of wonderful tools and workshops which I’ve been teaching live and online. This information became so important and sought out … it became its own book!

So, basically what happened is that the platform created the book. Seems a little backward, since I approached the whole social networking world to promote my fiction work. Because of all this I’ve now become a non-fiction author too.

The Author Success Coach: Strategies for Author Success in a Turbulent Publishing Landscape is a book based on my various online and live workshops. It covers everything from creating an effective Book Business Plan, to developing multi-level promotional strategies. It’s a book designed to help authors get past the terror of having to market their own book … and it will be out in September, 2011.

Any questions?  Anything you’d like me to add to the book?

In the meantime, these are the online workshops I’ll be teaching over the next few months:

Upcoming Online Workshops at SavvyAuthors http://www.savvyauthors.com

Creating and Effective Book Business Plan, March 21 – 25, 2011

Platforms Building, One Plank at a Time, March 28 – April 22

Geisha Marketing for Authors, May 23 – 27

Tantric Publicity for Authors, June 13 – 17

I’ll also be speaking live at the Orange County California Writers Club on Saturday, March 12 … and at the San Fernando Valley California Writers Club on Saturday April 16. For more information on either of these live presentations, please contact me at writerchef@sbcglobal.net.