GOOD GUY, BAD GUY

What a writer conundrum! There is always a good guy and a bad guy in a story. It’s all about how they evolve that makes the story hold a reader like a lover. But honestly, how many times has the bad guy or the good guy (or gal) in a story read like a flat caricature? A moving manikin? A bad actor in a pretty okay movie? Don’t’cha hate when that happens? Especially when the novel’s description really captured your attention and made you want to devour the book.

Good guys that are too good make me cringe. Like Superman. Seriously? That guy needs a flaw or two. He needs a dirty secret, a hidden fetish, maybe a drug dealing best friend, you know? Even in the most extreme stories, superheroes are way more interesting when they show the hidden chinks in their armor. It’s the difference between, “Meh?” and “Oh my!”

Okay, that was a rant. I just set aside three books in a row that made me mad as hell, and/or bored me to tears. All writers have their own style, I understand that. Character development seems to have either fallen off the truck bed, or been taken over by story action. Can’t have true character growth without a good story, and we can’t be leaving that character trapped in an ice block in sacrifice to story. Two sides of the same coin. At least that’s my feelings on the subject.

I have a favorite author. Loved, loved, loved his first three books in the series, then in the next book, he suddenly shifted into third person and told three separate story arcs in one book. Maybe he had a plan. Maybe he wanted us to fall in love with these other characters so he could start new series books for them. Whatever. This was not his normal style. Not bad, mind you, just not what I was expecting or looking forward to. It took me months and months to push myself through that book, but luckily, the fifth in his series returned to his original first-person style.

It’s not that I prefer to read (or write) in the first person. It’s just that I love that particular first-person focused character. The snarky, smart-mouthed, funny, and wonderfully thoughtful guy out there doing his dangerous, thrilling work. He’s flawed, screws up, even miscalculates often and his inner dialog during these events make the whole story wonderful and compelling. I was so happy to have him back. Not just because I was used to that presentation of the character and stories, but because I adore the deep internal power of that guy.

The deep internal power of a character really floats my boat. It’s the reason I love reading deep third person. The reason I am focused on writing deep third like a pro. I honestly believe that deep third is the road to strong character development that integrates great storytelling.

But the first goal when writing multidimensional characters that develop during a strong story, is to steer clear of the caricature conundrum. There are a million ways to do that. I’m a people watcher. I like to imagine what’s going on behind that old man’s eyes. What’s rattling in that waitress’s brain. Why that woman’s brow is wrinkled, and how’s that kid’s planning to get back at dad for taking away his toy. I like to imagine how that guy got the scar on his face. If the delivery man loves or hates his job. What his family is like at home, or if he even has a family. Maybe he makes cutout dolls of the family he wishes he had.

Writing well, I believe, has everything do to with observing well. It’s why I carry a notebook everywhere. There’s sure to be a snippet of dialog or facial expression that will work perfectly for my character in the next chapter.

Ever watched a dog and imagined what that cavapoo is thinking? Fun, huh? That’s kind of what we do with our characters, especially before they become whole people and dominate our lives. There’s that magical point where you put a thought into your character’s head and he says, point blank, “No!” That’s when I’m ready to write that guy. He’s ready to live and breath and make the story idea better. It’s all hand in hand. One and the same, and important.  He’ll be himself, fail, succeed, screw-up, and make dangerous choices. He will be whole. He will develop and grow.

We want to witness WHOLE characters that continually evolve. We want to write (and read) amazing characters in amazing stories. So… that’s my completely unauthorized writing advice. What’s yours? How do you write growing, evolving characters your readers adore?


THE SOLDIER EFFECT

Okay, can we talk about men in uniform? I’m a girly girl and like many of us, young and old alike, we are drawn to the soldiers out there. The men in blue, or white, or camo who make us swoon and want to wait for them to come home safe and sound. It’s a Ro-military thing. Soooo romantic.

As a writer, I have always leaned toward the military type characters who know what they’re doing, can protect the whole world, and face the hard stuff without whining, (so unlike the regular guys I’ve known.) But of course, the real draw to these characters has everything to do with their hidden flaws, their nobility, their honorable view of the world, and, oh yeah, their struggle to balance two sides of a difficult life—the warrior and the human.

INSPIRATION. Okay, now setting aside the girly sighs and fantasies, let’s talk about writing these kinds of characters. Military characters in fiction, whether male or female, require a lot of focus, research, and even more importantly, respect.

Watching some of the best military thriller movies and TV shows naturally spurs us on, drives us to the keyboard and into our imaginations. However, Reacher, Jack Ryan, The Night Agent, and Extraction (both 1 and 2,) are all well and good. Reading L.T Ryan’s wonderful Jack Noble series, or Nelson DeMille’s Scott Brodie series pushes all the buttons and makes us want to write smart-mouthed, intelligent, powerful military or paramilitary characters. All these stimuli light our creative fire but there are a few very important things to remember.

THE REAL IN FICTION. First, Reacher and Scott Brodie are not real, but the soldiers they’re based on are real people. They’re human beings with struggles, lives, memories, and feelings about who they are and what they do. There are military people who don’t necessarily like their work, there are others obsessed with it, and there’s everything in between. It can be so easy to just take the inspiration Hollywood presents and run with it. Yes, we might have a great story idea, we might be really good writers, and we may get a lot of positive feedback shot our way because of our story. But I feel something more when I write a novel that involves military people. Time for a reality check.

RULES OF ENGAGEMENT. Let me share some of the big flaws I find myself leaning toward when developing a story. Maybe you do these things too. Real life facts matter, and I’m always prepared to back up and correct my trajectory.

First. Surprise! The good guys are not 100% good. Not all soldiers are virtuous, or even good men or women. Some of them are mentally unstable. Some of them see things they wish they never witnessed, understand things about America they wish they didn’t know, or discover how easy it actually is to do illegal things within the military. This is nothing new. It’s the nature of the beast.

However, not every soldier is shaded or disillusioned. There is that other extreme. The extreme that creates the stereotypical perfect soldier, and that’s just as bad in today’s fiction—the Maximus Decimus Meridius of the American military. The guy no one even questions because he’s just plain too true and decent. We authors need to avoid writing this guy like the plague. Not that Maximus was boring (oh, sigh,) but a twenty-first century Roman general just doesn’t work anymore. Especially one who has never been corrupted.

RESEARCH! There’s more. Research, research, research! Don’t ever forget that what you write can be easily checked and mocked. An AK47 is not an M4. And knowing the difference between a Glock 26 and a Baretta, or that a Navy Seal carries a Sig P226 and the CIA prefers a Glock 19 is kind of important. What weapons these fictitious characters carry tells a lot about the man or woman holding it. And a lot about the writer telling the story.

Talk to military people, former military, and experts in whatever journey your character is about to embark upon. Ask them to be beta readers, trust me, they’ll catch the most amazing, silly, and sometimes stupid mistakes.

Naturally, no one really expects every writer to be a weapons expert, but simple knowledge goes a long way in making the story strong. It shows initiative on the author’s part and a lean toward reality, but it shows something else, too.

 RESPECT. I mentioned this earlier, and I’m always pressed to keep it up front and present when I sit to write my characters. Respect. When I write any military character, I always get this deep thumping need to respect the real people out there doing the hard work. Seeing the ugly things of life. Being as strong as they can and pushing themselves beyond their capacity to accomplish a goal.

Yes, they question things, they follow orders to do things they’d never have imagined doing. They fight, and survive, and live with their experiences, good and bad. They love and lose. These are men and women who see good and evil every single day, and do whatever it takes to get through it and out the other side vertically, and whole.

Respect. Yes, I’m making up a character, but it’s important to remember the models I’ve used along the way. I never want one of my military characters to misrepresent the very real human heroes and villains out there.

Respect. Many died in service, and we are using their experience for mere entertainment. RESPECT. Yup. It’s big time important.

How do you feel about it? I’d love to hear your thoughts.


MY UNHEALTHY ADDICTION TO SPECULATIVE STORIES

How are all my writer friends today? Here in the northeast, it’s winter and for me that means lots of time to sit quietly and write as fluffy snowflakes drift past my window. I’m blessed with time and a billion ideas, so when it snows, my mind blasts with the power of a blizzard. The dead of winter is when the heavy lifting really happens at my keyboard. I write in the summer too, but honestly, I tend to believe nice weather is for percolating ideas, research, and speculation.

Speculation. Oh, how I adore that word! Speculation is risky, dangerous, unproven, unstable. Not so good for investing your life savings, but what a great concept for blooming story ideas. Of course, I’m talking about wonderful, imaginative, powerful speculative fiction! According to Wikipedia, speculative fiction is a broad umbrella category of fiction that encompasses all genres that deliberately depart from realism or strictly imitating ordinary reality, instead presenting supernatural, futuristic, and other highly imaginative realms. Oh delicious! So exciting I can hardly sit still but then again, I am a lover of all things fantasy. I’m a fantasy writer, whether urban fantasy, dark fantasy, spiritual fantasy, or paranormal stories.

It took a while for me to realize exactly what I was writing. Years in fact. But with my newest work in progress, the definition of speculative fiction suddenly made more sense than ever. We see it all the time in stories, and even in family gossip. The typical grandmother who believes she sits with her dead husband every morning for tea. The night watchman who swears there’s a ghost in the building. The secretary who knows, really knows, there are aliens among us. The spectacular mix of boring realism with something inexplicable. I adore the unexpected, but I love it most in the vanilla reality of an everyday person.  

Take a soldier. A simple guy who understands his life, takes orders, follows them then sleeps and does it all again. Great guy, right? But what happens when he encounters the impossible. Cole Masters, a character in my book THE ORPHANS, book one of the Lost Race Series, shows all the signs of confusion and distress as a military mind deals with the weird. Of course, poor Cole was already aware of the strangeness of his personal reality, but his rude awakening to it shot electricity through this writer. It was as though he’d sat beside me and told me what happened.

I love speculative fiction in all its forms—the kid who didn’t know he was a wizard, the good southern girl who should have never befriended that vampire, and of course, the mystical circle of stones that swallowed a woman whole and sent her to a life 200 years in the past. A good story is a good story but in this writer’s opinion, it’s even better paired up with the strange and weird!

What do you write? Have you played with speculative fiction? How do you keep it in control and manage the story? Let’s have some fun and share ideas!

Deb’s Creative Brilliance Challenge: CHANGE – LOCATION. This challenge can really spark things. If a scene in your writing takes place in a kitchen, how does it change if that scene happens in the basement? Garage? A grocery store? Busy coffee shop? How does the shift in location change the dynamics of the scene and dialog?


HOW THE LAST FOUR YEARS CHANGED THIS WRITER

The whole world changed after 2020. Pandemic, politics, isolation, fear, and I can go on and on. But of course, it’s never about what happened, is it? It’s always about how we get through it. How we recovered from Covid shutdowns, financial challenges, worry, and the loss of loved ones tells the real story.

And the STORY is what I wanted to chat about today. As you can see from my blog posts here at Writaholic—the last dating from 2019—I’ve pretty much gone dark. Against everything that made me tick, I stopped Facebooking and tweeting, stopped blogging, and even put an end to teaching author marketing workshops, which was my bread and butter up to that point. Talk about isolation! But I’m better for it all and life has mutated into something very different. I’m excited to share it all with the world.

At the beginning of 2020 I actually believed I’d get through any difficulty pretty easily. I was working on four, count’em four, books at the same time. Three fictions and a nonfiction. This frenetic energy was common for me before the world dropped on our heads. I loved the sensation that I could continue writing, no matter what. Hit a wall? Shift to another project. Easy peasy.

I had a wonderful book I’ve been researching and writing for a few years, another all-new dark medieval fantasy, the third book in the Lost Race series, and a nonfiction focusing on an entirely new creative approach to, well, everything. I was dancing back and forth, happy, and feeling very productive.

Then I wasn’t.

Can’t say why. I’m sure there are psychological explanations, and I’m sure I’m not the only writer to experience that black hole. It lasted until January of 2023, then without warning I tripped and fell onto a different path. First, I decided to promote and experiment with my new creative process and began teaching the Creative Brilliance Academy online and live.

Then I suddenly found myself drawn to an inspiration I always had but never seriously explored. I assumed I wasn’t savvy enough with the subject but discovered otherwise. See, I have always written fantasy about vampires and angels, mystical elements, witches, breathing gargoyles, and well, the general population of that universe. Real people were boring. I thought.

During a decades-long binge reading of anything written by Lee Child, L.T. Ryan and Nelson DeMille, followed by binge watching TV’s Reacher, The Night Agent, and Jack Ryan I had to bite the bullet and acknowledge a long-hidden obsession. Geeze, as a Russell Crowe fan, my favorite character is Terry Thorne from the film Proof of Life. Give me a damaged, honorable, focused savior of people in dire situations and I’m a sloppy puddle. However, I never imagined writing such a story.

Post Covid me sees the world a lot differently. Having always been fascinated with military and paramilitary careers—and nope, I’m not a prepper, don’t own a gun, never served, and have no serious interest in living the life—I started seeking out more information about people who do.  I discovered Orlando Wilson, a private investigator, security consultant, and author. A real-life Terry Thorne telling it like it is. Okay, I was still just feeding my secret obsession.

Then one day I slipped onto a whole new lane. The proverbial what if lane. I sat still as stone for hours in my chair, ignoring YouTube, the phone, even hunger and explored something I never imagined doing before. Personal Creative Brilliance itself had sparked a serious flame. But could I do it? Write a story that brings in that admirable, flawed character and make it something people simply had to read? How would my Jack Ryan be different?

So, what if a really focused, elite military trained character must deal with the strange? The inexplicable? What would happen? How would such a thing play out?

My brain was off to the races. It took a full year to write, and much of that time was just researching and imagining. A pragmatic, practical guy would struggle but prevail. All I had to do was figure out how to get him from point A to Z. Like many writers, until I know the ending of a story I can’t even begin to write it. One day I knew. So, I wrote. And wrote. And wrote.

What did I write? I wrote a speculative military thriller.

My fourth draft of Guiding Hope is on its way to an excellent developmental editor. My lovely beta readers have done a read through and given me the great advice they always do. My heart is already on book two of the series, and my excitement is too big for isolation. I’m actually looking forward to pitching literary agents! Go figure.

I’m back on Facebook and LinkedIn promoting the Creative Brilliance Academy workshops and sharing daily Creative Brilliance challenges with my followers. And I’m back to blogging, one of my favorite activities.

See, I’m determined to avoid the solitude that has always plagued me as a writer. I wish to share the journey I’m taking with this new book, new direction, and new-to-me genre!

And… I want to know what you’re writing too! Let’s support each other. Let’s raise each other and write like the community we’re meant to be.

Tell me how you survived the past four years. Are you well and writing? What have you discovered?

Deb’s Creative Brilliance Challenge: FLIP IT – START FROM THE END. Close your eyes for a few moments and think about your current story in progress. How does it look if you start telling that story from the end? Can it unfold as dramatically as it does from the start? Are there elements or scenes that prove unnecessary? Are there a few scenes that should be added? #CreativeBrilliance  #CreativeThinking  #Mindfulness  #CreativeWriting


SCAMMED… One Writer’s Story

Getting scammed. It happens to the best of us… but what really happens isn’t just getting bamboozled, it’s getting the special opportunity to feel stupid and inadequate. Yep, we writers really need a good dose of that, don’t we?

Living the writer’s journey is so many things. It’s all about learning and failing, pushing and hoping, succeeding and starting all over again. Unfortunately, we thrive on this kind of thing, trembling at the thought of querying our newest work yet terrified to open responses to that query. The heart pounding joy when a full or partial request comes, the deep bellyache as we wait forever for the verdict. Our work becomes our skin, bones, and every live nerve. The reality of a writer’s life holds enough trauma without adding scammers to the mix.

Now, to the scam. Writers beware, pay attention, be careful, and do not kick yourself too hard over something like this.

I think I suspected the scam from the first moment. I was approached on Twitter(X) by a literary agent/headhunter, (twitter handle is @Active365w. This person goes by several different names, too) asking if I’d be interested in writing for a television production company. It paid $75,000 year and they are interested in my stories. I wondered but thought, what the hell, I’ve never written screenplays before and would really love to. So I said I’d be interested.

I had to start an account on a messaging program called Telegram, (turns out lots of scammers use Telegram.) I did that, after all, it was free. Over the next few days, I was interviewed three times and they send me an offering letter. All documents were attached and sent through Telegram. There was even an acceptance letter to sign, complete with the address of HAYU TV in London.

I was very clear that I didn’t know how to write a screenplay, and they told me I’d be given the software and a tutor to help me with that. First, they wanted to know about my stories.

The company I’d be working for is HAYU TV. I did research, HAYU TV not only exists but only produces and streams reality TV, so I asked about that during one of our Telegraph discussions. I was told that HAYU TV was starting a new scripted television production department. Okay, HAYU TV was real, so I plowed ahead.

I would be paid quarterly. That would be $18,000 every three months, paid direct deposit to my bank. Okay, cool. I basically was a remote contractor, so that made sense. My first assignment was to turn Book One of one of my already published series into 10 episodes. I did that in two weeks, a massive undertaking, but I met the deadline. These were 25-page synopses of the episodes, since I didn’t know how to write a screenplay yet. They contacted me soon after that submission and told me the program was being considered.

Next, they told me to write a 10-episode thriller program. I started that. We had scheduled meetings every two weeks when I’d submit my episode and chat with my “boss” who told me he was working from Haiti. Odd. But I kept going.

Often, “boss” would contact me between scheduled meetings to tell me what was happening with the first project. He said that investors had jumped onboard. Yes, I got excited. He said I’d be starting my training soon. Again thrilled. I kept writing the thriller program and submitted episodes… and getting updates.

Then things got hairy. My “boss” told me to get a charge card from my bank and give all the information to him so that the investors could put money into the card, so they’d see that I was paying the coach and screenwriting software.

Um.

I asked why they couldn’t just pay for that themselves. “Boss” always had a twisted explanation. When he realized I wasn’t going to do this with my own bank account, he told me to open an account at a credit union, then do the same thing.

Um.

Then earlier this week “boss” contacted me and explained that there was a new investor that would only work with my personal bank account. That they were excited to get started and would load the card right away. He asked for my bank card password and user name.

Um, hell no.

My real problems were many. First, HAYU TV actually exists, but I could find no way to contact them by phone or email to confirm this job was real. Second, there was no way to connect with my “boss” under the HAYU TV account on telegram, except through Telegram messaging, which was totally unsatisfactory.

I jumped into a place I seldom go. Total distrust. I had to search hard for information on the HAYU TV scam because these scammers keep changing the name of the company. From Acorn TV, to Minno TV, to HAYU TV.

I promptly got onto Telegraph and informed my “boss” that “this is a scam and we are finished.” I blocked them on Telegraph and did the same with the literary agent on Twitter. Within three hours the name of the Telegram account changed from HAYU TV to BAD HABIT PRODUCTIONS.

Um. Interesting.

So, what happened? I got scammed, but little, if any damage was done. I reported it all to Victoria Stauss at Writer Beware, and now I’m reporting it to you all.

I seldom, if ever, dwell on this kind of thing. Something good comes out of everything. I’m not a young woman, I am a really good writer, and I have so many irons in the fire, it all works out fine.

My current WIP, a speculative thriller, has been returned from my developmental editor and I have a lot to do on that. I teach Creative Brilliance in writing and marketing, so it’s not like I’m sitting here with nothing to do. I love to write, and I love talking and working with other writers.

And I got some really good things out of this. Screenwriting software is available for free to several hundred dollars. There are lots of online screenwriting workshops out there. There’s no reason I can’t do that! I already have two 10-episode projects waiting for correct formatting. It’s an entire avenue of writing I thought might be fun, and I can’t wait to jump in.

Yes, I will miss the $75,000/year salary, but it wasn’t real anyway. There are lots of real opportunities all around, just not on Twitter(X) and Telegram, LOL!

Have you ever suffered a writing scam? How did it go for you?

fraud, phishing, scam, scams, security, Writers, Writers Beware, writing scams


THE MISSING PUZZLE PIECE FOR SUCCESS

puzzle-1487340_1280Authors,

We’re all so tired of author marketing workshops and classes that eat up our time and money, but leave us with only a vague idea of what to do next. A real masterclass should not only show great techniques, but make sure that you have mastered those techniques BEFORE you leave the class. It’s the elusive missing puzzle piece to success!

If you’re serious about creating real book sales results in 2019, do not miss this opportunity! This new, intense, and informative live Author Success Masterclass will top anything you’ve tried before.

demi

I’ve been blessed to team up with Demi Stevens, The Book Whisperer and CEO of Year of the Book Press, to create and present this live Masterclass in Pittsburgh, Pennsylvania. Demi provides concierge-level coaching, editing, and indie publishing services to new and established authors, and offers a plethora of expanded skills, techniques, and understanding for authors.

Masterclass will be held on Saturday, February 16 from 10:00 AM to 4:00 PM, and Sunday, February 17 from 1:00 PM to 5:00 PM at The Well Church Meeting Room located at 213 Bailey Avenue, Pittsburgh Pa 15211 in Mount Washington. (Off-street parking is available in back of church, and there is an elevator to the beautiful meeting room overlooking downtown Pittsburgh)

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Over 10 information-packed hours, we will cover:

Building Your Tribe! (Demi)

  • Finding and staying in touch with your fans – relationship, connection, time management
  • Build a list you won’t “lose” (aka, Facebook doesn’t own it)
  • Sample email series, and best practices (aka, emails that don’t suck)
  • Selecting an email distribution provider (MailChimp, MailerLite, etc)
  • Stats you should know about your tribe/list

Standing Apart and Above (Deb)

  • What makes your book different?
  • Unique Hook guidance (©SuperGenres)
  • Who to market to and why
  • The difference between Selling, and Allowing People to Buy
  • Powerful ©StimulusPosts

Selling to Complete Strangers (Demi)

  • Understanding Amazon advertising options
  • Targeting your Amazon ads
  • Amazon ad costs and budget
  • Gauging Amazon advertising success

Platforms World Tour & Best Practices (Deb and Demi)

  • Unique Hook social media marketing techniques (Deb)
  • Interlocking the RIGHT social networks for best results (Deb)
  • Simple Author Social Network Marketing Time Management (Deb)
  • Social platforms tour (Demi)
  • Best Practice profiles (Demi)

From “To DO” to “To DONE” (Demi)

  • Overwhelm and how to overcome it – Kanban system adapted for writers
  • Completing a book on time (without killing yourself or your loved ones)
  • Protecting your writing time AND your life/work/family/marketing time

Living it up with Live Events (Deb)

  • It’s more than a launch. Why author events work, and which kinds of events work best
  • Unique locations for live and online events
  • Locating the decision maker and crafting the perfect query/proposal
  • The author’s responsibilities – what you need to do/provide

This power-packed live Masterclass is available to authors of all level but space is limited. Please respond soon.

$200 per person

Lunch and break refreshments provided

Get your success, armed with effective and efficient skills and techniques that give you a leg up. There’s nothing like this anywhere, so contact me today at deborahriley.magnus@gmail.com with your reservation.

If you are coming from out of town, please feel free to contact me for hotel information. Do tell your author friends about this unique opportunity!

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Sincerely,

Deborah Riley-Magnus
The Author Success Coach

Write Brain.Left Brain

WRITE BRAIN/LEFT BRAIN: Bridging the Gap Between Creative Writer and Marketing Author

Teach – http://theauthorsuccesscoach.com/
Fiction – http://drmagnusfantasy.com/
Tweet – http://twitter.com/rileymagnus
Facebook – http://www.facebook.com/deborah.rileymagnus

Facebook Coach Page – https://www.facebook.com/authorsuccesscoach/
LinkedIn – https://www.linkedin.com/in/deborah-riley-magnus-4ba15a1a/
I should be sooo tired!


HOW WRITERS LEARN

SkiingHave you ever wondered about learning? How different people learn different ways? I recall, long (long) ago, when I was learning to ski, my boyfriend took me onto the snowy slopes and said, “Do this.” I couldn’t. It seemed I needed to learn differently. I wanted to know how my shins felt against the front of the boots, where my hands were supposed to be, what to do with my poles, and how to bend my knees. He couldn’t tech that way. We all learn differently.

baby Unless, of course, you’re a writer. I believe writers are made in the womb, rolling gently in fluid and imagining what comes next. Learning came to us when we first opened our eyes, first screamed our distaste for the harsh, cold world, first felt warmth, heard voices, dreamed. Writers start early, long before we learned to walk we learned to see what we want, how we want, and create a reality around everything we didn’t understand.

PeabodyAs toddlers, we learned to tell stories, well, okay, we learned to lie. The word “no” was essential to this process. We didn’t do it. We didn’t need to go to the potty. We didn’t want to eat those green mushy peas. A few years later, the lies became more elaborate. The dog broke the pretty figurine. The chocolate fell out of the drawer. Our sister ate the donuts. Our little brother smeared paint on the wall. Lying became a way of life, especially in the fifth grade when teacher requested that we write a story. Wow, suddenly this lying thing was a good thing, and if the fire caught, we wrote, and wrote, and are still writing.

typewriter 2The imagination is our playground. While other people balance their checkbooks and make grocery lists, we stroll the produce aisle and create a complete background story for the old woman wearing a royal purple coat and sniffing tomatoes. It just happens. We don’t mean to do it, but the lies keep building until Louise Schoonhoven, tomato lover and descendant of disgraced 15th century Dutch royalty, ends up accused of murder in your next book entitled Planting Tulips.

The general definition of lying is not telling the truth.  But for writers, it isn’t about being false or dishonest. It’s just how we were born. It’s how we learn to be better and better at our craft, telling untrue stories, in other words, writing fiction.

brain & blue bokeh abstract light background. Vector illustration / eps10This is learned behavior. Merriam-Webster defines learning as 1) the act or experience of one that learns. 2) knowledge or skill acquired by instruction or study. And 3) modification of a behavioral tendency by experience (such as exposure to conditioning.) Wow, that’s a mouthful and most of it irritates us creative types. We don’t want to be reconditioned, we like ourselves just as we are. We don’t mind acquiring skills, but sometimes the training doesn’t stick. Does this mean easy learning is not in the cards for creative minds like ours?

Studies show that people need several levels if stimulus to actually learn anything. It all begins with desire. Do you want to learn what’s being taught? If so, you’re way ahead of the curve. In addition to desire for effective absorption of information, we need to hear, to see, and to interact with that information.

learningLook, we all take workshops all the time. Writing workshops, character development classes, plot development clinics, dialog improvement lessons, you name it, we’ve taken it. If it’s an online read-and-post-lesson workshop, it has a good chance of getting into our heads. But when trying to learn complicated things, we need a bit more … especially when looking into topics like MARKETING, PROMOTIONS, and PUBLICITY. We need to overcome the aversion to the subject, and learn quickly in order to see real sales results for those fabulous books we write.

I’ve been teaching workshops for over a decade, all those nasty topics we hate — marketing, promotions, and publicity. I’ve seen that retention of the techniques work best with as much interactions a possible, preferably when I’m speaking live. But how can we learn the hard stuff when the teacher can’t be standing right in front of us?

Easy. Seek out workshops that teach the way we learn. Workshops that take topics we fear and present them clearly and with audio, visual, and interactive elements that make it easier to remember. Below I’ve posted a workshop series I’m teaching at one of these powerful online locations, Short & Helpful Writers Workshops. I’m so excited to be part of this, seeing how they do it, knowing that more students would get what they need from my classes.

In the meantime, keep learning! Keep lying! Keep telling stories that move the readers! I’m here to help you create awareness and sales for those books.

Master AUTHOR MARKETING, presented the way we learn best … audio, visual, interactive! AUTHOR MARKETING FOR SUCCESS, 6 lessons, a year of coaching. Feb/March/April and Sept/Oct/Nov 2018. Online. Easy. Effective!  

Write-Brain_th

Write Brain/Left Brain: Bridging the Gap between Creative Writer and Marketing Author

 

 


4 TOOLS FOR THAT SCARY AUTHOR MARKETING STUFF

confused 4As authors, our biggest conundrum isn’t coming up with ideas, plots, or characters. It’s marketing. It’s so easy to label marketing as difficult, not in our wheelhouse, and an activity we creative people simply do not recognize. However, marketing is everything we already know. Marketing is extremely creative and done right, totally connected with the wonderful book (fiction or nonfiction) that we’ve written. It’s all a matter of dropping our distaste for marketing and giving it a real chance. After all, marketing is the nerdy one in the corner wearing thick glasses, the kind we super creative types seldom spend serious time with. Go on. Take a shot. It could be sales success at first sight.

Like any first date, there needs to be a few ground rules. First, forget everything you thought you knew about marketing. Second, open your mind to concepts you haven’t heard before from any your author friends. And third, be focused and consistent in your marketing efforts. Really, really consistent.

Here are four tools to help you find real author marketing success in 2016.

Other AuthorsSTOP MARKETING TO OTHER AUTHORS – Yes, I do understand. Other authors are our friends. We love the support and camaraderie, the emotional and creative help, and especially the feeling that we’re not in this alone. That’s all wonderful and very nice, but have you ever really thought about this from a marketing point of view? First of all, other authors are your competition. And when it comes to marketing, they seldom, if ever, know any more about marketing than you do. Keep in touch with other authors for writing craft and support, but strategically step away for marketing.

I know that authors do buy books, but spending a majority of your time and effort marketing to other authors will never get you to the top ten sellers list. Trust me, Hershey’s Chocolate marketing executives aren’t hanging out with Mars Candy marketing executives on Facebook sharing promotional strategies. Step away from other authors. Eliminate them from your twitter and Facebook accounts. Stop promoting your books on FB groups loaded with, and targeted to, other authors.

Real marketing is about identifying audience and connecting with them. The first step is to stop surrounding yourself with the competition. Recognize marketing as the success tool to create awareness for your book and gain sales.

Broader AudienceSEEK BROADER AUDIENCES – Okay, so now that you’ve purged all your author friends out of your twitter and Facebook accounts, who are you going to talk to? Well, eliminating the social part of social media will drastically open a lot of time for you to do some real marketing. The most important thing to do now is seek out broader audiences. We all know to join the book sales groups on Facebook, and follow all the book clubs and book reviewers on twitter. But there’s far more than that. You just need to think creatively – in relation to the book you wrote – to find them. Here are a few brief tips.

  • If your write Romance, remember, the biggest audience for romance is women. Not just women who love to buy romance books, but women in general. They love romance films, romance television shows, romance in travel, clothing, etc. In other words, while you’re joining Facebook groups for marketing, take a look at groups that talk about romantic things like dating, finding the perfect man, and fitting a dating life into the single parent life. Think of the reader of your romance as a woman with a whole life, not just a book buyer/reader life. Reach out to romance lovers on twitter through romance film accounts (just go to the romance film’s twitter account, and all films have a twitter account these days) then click on the followers. VOILA! You’ll see hundreds and hundreds of women who love romance. Follow, follow, follow and most will follow you back because your twitter account description will be about you and your romance book(s).
  • If you write Historical, seek out new friends and followers and groups that focus on the elements of that historical book. The clothing, the weapons, the parts of the world, the historic landmarks. Relate to a new audience that already loves what you’ve written in your book.
  • If you write nonfiction, how to, or memoir books, focus on the unique hooks within those books and target groups and audiences that are interested in those things. Think WIDE. If your book is about organizing your life, look for all the people who can benefit from this book—mothers, crafters, day care facilities, teachers, hobbyists—the list can be endless. You may not always find a Facebook group that directly targets your topic, so consider creating one. Think about speaking and doing book events at places that relate to your topic, like craft stores, pet shops, day care facilities, teachers group meetings. Step away from the norm. Be creative.
  • If your book is loaded with powerful imagery, no matter what the genre might be, consider using Pinterest. Create a board that is pinned with imagery that matches the feeling of your book—along with your own descriptions under those pinned pictures that relate to your story and a buy link for the book. Now you have something else to post instead of the tired old “buy my book” links on Facebook and twitter. Be sure to talk about your Pinterest board in all your unique hook connections. It’s visual, and that’s an added punch,
  • Whatever you write, fiction or nonfiction, can be extremely effective in the YouTube universe, but ONLY if you creatively stand out and apart. Boring book trailers are no longer effective, however, if you have one of your book’s characters write a diary and make it a series of YouTube 30 second videos, you can really catch attention. If you have written historic, focus on things in your book, like suits of armor or medieval weapons, explaining how they work, how they were used, and how masterful your characters are with them. BE CREATIVE. Use a talking sock puppet for a humorous book, have the entire 30 seconds focused on a Victorian pair of button down women’s boots or corset while you voice your 25 word pitch. Make people raise their brows and want to tell others about it. And of course, never forget to get your book cover and buy links on the closing frame.

Cross MarketingTHINK ABOUT CROSS MARKETING Cross marketing is sort of like using someone else’s money to make money, only in this case we’ll be using someone else’s audience to sell books. Not another author’s audience, but an audience related to one of your book’s unique hooks. This is something really cool with the potential for great ales success.

For example, if there is a dog in your book, a dog that plays a big part in the plot (not a stray that sows up once on page 23), dog lovers can be a major audience for you. Think about everything people do with and for their dogs. They go to dog parks, use doggie training schools, doggie day care, pet supply stores, and so much more. For this strategy you need to step away from the book world and think completely about your unique hook. A great technique is to locate an online healthy dog food website and contact the company about contributing content for that website. You would write a 1,000 word monthly article about dogs for their website, and in return they would permit you to post your book cover and buy link. It’s a win/win. They get monthly creative content that keeps their customers coming back for the next article, and you get access to all their dog loving audience.

This works with any unique hook—coffee, cigars, antiques, vintage clothing, pets, candy, horses, music, anything!

CharitiesCONSIDER CHARITY CONNECTIONSHere’s a simple tip to seriously help your bottom line, but it only works when the chosen charity is deeply connected with the elements and unique hooks in your book. You can do this three ways.

  • First, simply donate a portion of your annual sales to a unique hook related charity. Make sure this is stated on your book cover and your website, and make note of it in your blogs and social media.
  • Second, find out what fund raising activities the unique hook charity holds in your area during the year and simply participate in the event. Donate a reading basket loaded with copies of your books, coffee mugs and a pound of coffee. Or offer to speak and do a book sale/signing at the event with a portion of your sales going to the charity. Make sure to promote the event.
  • Third, create an entire event to support the charity. Notify the local media and communities and have a lot of fun with it. The charities are always supportive of these events and you will get a lot of visibility, as well as do something good for a charity you care about.

There you are; four powerful  tools for author marketing success in 2016. Questions? I’m here to help.

Deborah Riley-Magnus, The Author Success Coach

Write Brain/Left Brain: Bridging the Gap Between Creative Writer Author

Write Brain.Left Brain


TIPS FOR KEEPING YOUR AUTHOR MARKETING SANITY

nerdOkay, I’m one of those strange people who loves marketing but hey, it wasn’t always so. When I started I was an intern at an advertising agency, then I was a writer at a radio station, then television, then something happened … I discovered that marketing is everywhere and applies to everything! I used smart marketing to job shop, to bring in customers, to be noticed, hell, even to get a date! Like most people, I didn’t actually love eating the spinach until I realized how much it could do for me.

Marketing authors with books to sell are in the same boat. They know they have to market their books, they just don’t exactly know how. Excuses abound for avoiding this task, but the truth is that until they actually SEE great results, they will continue to hate marketing. It’s time to back up and punt, regroup, and make a plan that will help you keep your sanity on the way to making some money at this author life.

beehiveTAKE A BREAK – You’re doing so much, buzzing like a beehive, trying to get as many sales as possible and unfortunately finding the results unsatisfying. It’s time to take a break and rethink your strategies. I’m not talking about a year long break, or even a month long break, I’m talking about taking a week away from EVERYTHING related to writing, marketing, and books in general. Lift your eyes and look around. There’s a whole word spinning wildly and marketing its way into everyone’s lives. How are they doing that?

Taking a break from the marketing activities you’ve become bitterly mindless about is a great start for rejuvenating your mind. Observe all the marketing around you, coming into your email box, texted on your cell phone, blazing across the television screen, over the radio, and along the roads you drive. This marketing thing is alive and well and not going away. There’s no reason you, a person who has written a great book (or 10), can’t be successful at marketing. Exploring marketing strategies and promotions for products that are NOT books can open a huge avenue of creative thinking. Ideas are everywhere, so maybe that 99 cent book promo or that silly genre lovers promotion aren’t the only way to go? Yep, they’re not, and taking a break is a sure way to help you recognize that it isn’t your efforts that are failing … it’s the promotional vehicles and concepts you’ve used that are failing you.

Take a break, take a deep breath, observe the marketing world around you, and let your mind become as creative as the day you imagined writing a book.

looking over shoulderSTOP LOOKING OVER YOUR SHOULDER – Authors have a bad habit of keeping an eye on other authors’ marketing activities and forgetting the person who will actually purchase their book. Surrounding yourself with other authors creates a kind of language of its own, I call it AuthorSpeak. Every time we see a promotion for a book it seems to sound the same. We think the same, we pitch the same, WE ALL TALK THE SAME! I recently surveyed book buyers and discovered that most, even avid genre lovers, find it frustrating how almost every blurb, pitch, and promotion is similar. This makes it hard for readers to make a choice.

Often it’s a really good idea to be different. Have a different kind of book cover, make your blurb different from anyone else’s, approach your prospective book buyer in a different way, different place, with a different attitude.

Over your shoulder all the other authors are still doing the same things. Publishers insist that books sell better with characters on the covers, other authors insist that you can only write a blurb one way. New authors gobble this up because they’re all looking for short cuts and nothing is easier than following a formula. However, never forget that those formulas get old, and the people these formulas are suppose to attract, get bored. A glance over your shoulder shows that most authors balance their desire for success and their desire to get it easily. It’s a compromise. There are no short cuts, and sometimes going rogue is the most creative way to gain visibility. Leave those other authors behind and make your own creative marketing path. It is a road of trial and error, but it’s oh so much more fun, especially when it shows itself in your bottom line.

crowdSTEP AWAY FROM THE NOISE – Have you ever tried to have a conversation in a noisy restaurant? No one can hear what the other person is saying; conversation dissolves into grins and nods. Not an effective result if the intended conversation was meant to help you gain more book sales.

This is exactly how it is when you stick so closely with other authors to promote your book. Groups of authors, lumping together to sell books and promote future books make a whole lot of noise. The book buyer begins to feel like they’ve stumbled into a carnie, complete with a bearded lady, dancing horses, and a clown car loaded with even more noisy authors. Don’t get me wrong, these events are a lot of fun. We get to hang out with all our author friends, we get to share cool marketing ideas, and we get to stand with solidarity against this marketing thing. Yep, that’ll do it. The book buyers will go crazy for us! We’ll all sell a million books!

Not.

What you and your author friends have actually created is a small pond with a whole lot of noisy fishermen hoping for a great catch. Fifty authors might talk to hundreds of book buyers at that event, but all fifty authors are not going to make a sale. No one author will make all the sales. These fishing trips always result in purchasing fish at the local market because no one ever catches enough to cook for dinner.

Stepping away from the noise means using marketing in a more creative way. Instead of surrounding yourself with your competition (other authors), think of other ways and places to actually connect with your prospective book buyer. Is your book a historical fiction? Think about holding a book signing at an antique collectors’ event. Hundreds of people might walk through but without so much book competition, you can very possibly sell fifty books! You surprised the book buyer in a unique place, and you’ve been careful to choose a place loaded with people who like the events, era, and unique elements inside your story. If you thought a book event with other authors was fun, wait until you do something like this and sell so many books in a single afternoon. Now that’s fun!

talking 1TALK ABOUT THE RIGHT THINGS – Earlier I talked about something I call AuthorSpeak. It’s a kind of code, a system of short cuts, formulas, and tools that when used so much, become ineffective. If everyone is giving away a free book, free books loose their value and the promotion looses its effectiveness. After all, if it was free, how good can it be, right? Besides, if everyone is doing the same thing, it no longer has power. And if everyone is doing that same thing to the same genre lovers groups, it falls on numb ears.

It’s time to say something different and say it in different places and ways. More important than that, it’s time to get more specific. Cater to your prospective book buyer’s interests. In essence, it’s time to say what THEY want to hear, not what you want to tell them.

A perfect example of this relates to the example above at the antique collectors’ event. Often authors fall into the trap of thinking that only book buyers buy books, but who are book buyers? Book buyers are people who do a million other things aside from just buying books. They shop at many places besides book stores, and spend a lot of time online at places that are not book seller websites. Why do authors limit themselves so much when marketing? Why not toss out a much wider net to gain book sales?

Don’t look over your shoulder. Those other authors will have a mess of reasons why you should stick with the program and ignore your need to expand your creative marketing agenda. Going rogue takes guts and you can do this. Center all your marketing and promotional strategies on the things your prospective buyer loves that are already in your book.

If your murder mystery begins with a body found in a veggie garden, focus on gardeners, guest blog on gardening and veggie foodie blogs, hold book signings at farmer’s markets, focus your blogs on veggie recipes with a murderous twist. USE THAT AMAZING CREATIVE IMAGINATION OF YOURS. The possibilities are endless. You won’t see any of your author friends there because they’re all doing their noisy lumped together thing. Do be sure to keep in touch with them though, after you make your bank deposit, that is.

What kind of really creative ideas can you come up with for the unique elements inside your book? There are a lot of book buyers out there who are waiting to hear from you.

Deborah Riley-Magnus, The Author Success Coach

Write Brain/Left Brain: Bridging the Gap between Creative Writer and Marketing Author

Write Brain.Left Brain


3 PASSIONATE STEPS TO AUTHOR MARKETING SUCCESS!

Marketing success is one of those things that seem so far out of reach for most authors, they’ve started to believe it doesn’t exist. Author marketing success isn’t an impossible conundrum. It’s a challenge that requires little more than seeing this curious, sometime confusing, and always powerful task with different eyes. Imagining marketing to be the difficult part of author existence will get you nowhere. It’s time to shake things up! It’s time for a little LOVE! 

LoveSTEP 1 – LOVE

Let’s imagine that the your book is a lovely woman seeking happiness and joy. She’s definitely strong enough to stand on her own, but she knows that she needs a partner—a special, caring, and supportive someone—to help her really become the blissful woman she always wanted to be. Your book needs sales, and although the story may be fantastic, without her lover—marketing—no one will ever know how wonderful she is! It’s time to call a truce and start loving the process that can get you to your well deserved happiness.

Stop thinking of marketing as the devil, out to eat all your time and energy and show little results. By opening yourself to the process, you will be able to see the right and wrong paths to marketing success.

The first wrong path is focusing so much of your marketing efforts on other authors, author Facebook groups, and author strategies for twitter. They all do the same thing and most often target their efforts toward each other. Other authors are NOT your customer. They’ll never get you to the best seller list. Yes, you love them and appreciate their support, but it’s time to step away from your competition and use marketing for the right audience … the people who love the unique elements inside your book.

Spread the LoveSTEP 2 – SPREAD THE LOVE

So…where are these people who will love the things inside your book. Yes, they are genre lovers, but do be careful. If you focus your marketing at romance, fantasy, horror, or historic genre lover groups on Facebook, be sure to take a moment to look at the other people in those groups. Yes, they are mostly other authors. Think about this carefully. If the genre groups members you’re trying to sell to are also being shouted at by a million other authors, what are your chances of getting a sale? It’s a small pond with a lot of fishermen.

To really spread the love, you need to find another pond, one where there are no other authors trying to catch your fish. This is actually simple. It requires only one thing…you must actually sit down and read your own book.

It’s funny how many authors never crack open their own book after publication. It’s a done deal, and now it just needs to sell well, right? The reason I suggest that you read your own book again is so that you can locate all the magical unique hooks you already wrote into it. Those unique hooks are your direct line to marketing and sales success and they’re all there, just waiting for you to use them.

For example, does your main character have an interesting preference? Love coffee? Love to square dance, love raising rabbits? It could be anything that reaches a large audience of people who also love that unique hook. Race cars, country music, chocolate, dogs, cats, healthy living…a powerful unique hook can be anything. Usually authors forget about these wonderful elements of their story when it comes to marketing, choosing instead to focus on genre, like all their other author friends.

Here’s an important tip for any author marketing strategy—MARKETING IS NOT A ONE SIZE FITS ALL EFFORT. Never forget that your book is different from any other book written by any other author. It should never be marketed like any other book, no matter the genre. Those unique hooks are the colors and brush strokes that make your book so unique. Use them! Reach out to coffee lovers, dog lovers, people who love healthy eating or green lifestyle. Focus your marketing on country music lovers, horse lovers, or whatever element makes your story so extremely different from another author’s book. Unique hooks are the way to spread the love deeper and further than your competition. You will find yourself marketing to people who actually respond because they’re not so snowed under with other shouting authors. Your pond will be full of fish no one else is trying to catch.

Make more loveSTEP 3 – MAKE MORE LOVE

It’s wonderful to locate twitter and Facebook unique hook lovers by searching your unique hooks. If your unique hook is dogs, seek out animal rescue league, dog breeders, and pet related product services and company Facebook and twitter accounts, then simply ask their followers to follow or friend you. That gives you big reach,

To make more love, think about those people who love your unique hooks. A great way to make an impact with really strong unique hook lovers is to seek out bloggers (NOT OTHER AUTHORS, just regular folks) who blog about your unique hooks. A blog about loving chocolate, dogs, or country music can be loaded with followers you need to reach. Once you find the perfect blogger (or several bloggers) simply ask the blog owner to guest blog to their following. Assure them that the guest blog will be about the thing they love. The last paragraph or so of this guest blog would tie the topic to your book. The blog owner will gladly post the provided jpg of your book cover and buy link at the bottom. Most bloggers love this! They’re thrilled to have a real author guest blog for them…and you’re thrilled to have the opportunity to reach out and market to all their blog followers, people you’d never reach if you did the tired old genre marketing strategies. Imagine creating your own, unique hook, personalized blog tour! The best part of this technique? There are no other authors anywhere in sight! It’s a WIN/WIN!

 Write Brain.Left Brain

 Write Brain/Left Brain: Bridging the Gap between Creative Writer and Marketing Author

Finding Author Success 2nd edition

Available in print Amazon, B&N and e-book Kindle, Nook, Kobo

Cross Marketing Magic for Authors

Available in print Amazon, B&N and e-book Kindle, Nook, Kobo